--- title: "SAXX vs Tommy John: Which is searched more?" description: "Which is more popular in search, SAXX or Tommy John? Compare estimated monthly branded-search demand and Share of Search inside the Men's underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/saxx-vs-tommy-john" publisher: "Brandwave" --- # SAXX vs Tommy John: Which is searched more? Which is more popular in search, SAXX or Tommy John? Compare estimated monthly branded-search demand and Share of Search inside the Men's underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SAXX and Tommy John - **Competitive set**: Men's underwear brands - **Market**: Global - **Month measured**: Sep 2026 - **SAXX Share of Search**: 17.4% - **Tommy John Share of Search**: 14.2% ## Which is more popular in search, SAXX or Tommy John? - In September 2026, SAXX had more branded searches than Tommy John among men's underwear brands worldwide. SAXX was estimated to have 90.5K branded searches compared to Tommy John’s 74K, and held a 17.4% Share of Search versus Tommy John’s 14.2%. - The lead changed hands 3 times in the 12 months ending September 2026: SAXX took it in December 2025, Tommy John took it in August 2026, SAXX took it in September 2026. - Across the 12 months ending September 2026, SAXX’s estimated Share of Search among men's underwear brands worldwide moved from 18.4% to 17.4%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Tommy John’s estimated Share of Search among men's underwear brands worldwide moved from 18.4% to 14.2%, and its estimated monthly branded searches moved from 90.5K to 74K. ## How did search popularity change for men's underwear brands worldwide in September 2026? - In September 2026, Jockey overtook Tommy John to become the leader among men's underwear brands worldwide, with 47.2% estimated Share of Search. - In September 2026, Step One overtook Tommy John to rank 2nd among men's underwear brands worldwide, with 17.7% estimated Share of Search. - In September 2026, SAXX overtook Tommy John to rank 3rd among men's underwear brands worldwide, with 17.4% estimated Share of Search. - In September 2026, Tommy John lost estimated Share of Search among men's underwear brands worldwide, from 59.2% to 14.2%. ## Month by month | Month | SAXX estimated searches | SAXX Share of Search | SAXX rank | Tommy John estimated searches | Tommy John Share of Search | Tommy John rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 18.4% | 2 | 90.5K | 18.4% | 3 | | Nov 2025 | 135K | 18.9% | 4 | 165K | 23.1% | 3 | | Dec 2025 | 135K | 23.4% | 2 | 110K | 19.1% | 3 | | Jan 2026 | 110K | 23.2% | 2 | 60.5K | 12.8% | 4 | | Feb 2026 | 90.5K | 21.8% | 2 | 60.5K | 14.6% | 4 | | Mar 2026 | 90.5K | 19.9% | 2 | 60.5K | 13.3% | 4 | | Apr 2026 | 90.5K | 19.3% | 2 | 74K | 15.8% | 4 | | May 2026 | 90.5K | 17.1% | 2 | 90.5K | 17.1% | 3 | | Jun 2026 | 90.5K | 18.1% | 2 | 60.5K | 12.1% | 4 | | Jul 2026 | 90.5K | 17.6% | 2 | 74K | 14.4% | 4 | | Aug 2026 | 90.5K | 8% | 4 | 673K | 59.2% | 1 | | Sep 2026 | 90.5K | 17.4% | 3 | 74K | 14.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using SAXX’s and Tommy John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SAXX**: Measured on the search term “saxx”. - **Tommy John**: Measured on the search term “tommy john”. - [SAXX profile](/demand/global-en/brands/saxx) - [Tommy John profile](/demand/global-en/brands/tommy-john) - [All men's underwear brands worldwide](/demand/global-en/categories/mens-underwear-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, SAXX or Tommy John? In September 2026, SAXX had more branded searches than Tommy John among men's underwear brands worldwide. SAXX was estimated to have 90.5K branded searches compared to Tommy John’s 74K, and held a 17.4% Share of Search versus Tommy John’s 14.2%. ## Cite this page Brandwave. "SAXX vs Tommy John: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/saxx-vs-tommy-john This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/saxx-vs-tommy-john. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.