---
title: "SAXX vs Step One: Which is searched more?"
description: "Which is more popular in search, SAXX or Step One? Compare estimated monthly branded-search demand and Share of Search inside the Men's underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/saxx-vs-step-one"
publisher: "Brandwave"
---

# SAXX vs Step One: Which is searched more?

Which is more popular in search, SAXX or Step One? Compare estimated monthly branded-search demand and Share of Search inside the Men's underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: SAXX and Step One
- **Competitive set**: Men's underwear brands
- **Market**: Global
- **Month measured**: Sep 2026
- **SAXX Share of Search**: 17.4%
- **Step One Share of Search**: 17.7%

## Which is more popular in search, SAXX or Step One?

- In September 2026, SAXX and Step One were level on Share of Search among men's underwear brands worldwide, with an estimated 90.5K versus 92.1K branded searches, at 17.4% and 17.7% estimated Share of Search.
- The lead changed hands 3 times in the 12 months ending September 2026: Step One took it in November 2025, SAXX took it in December 2025, Step One took it in August 2026.
- Across the 12 months ending September 2026, SAXX’s estimated Share of Search among men's underwear brands worldwide moved from 18.4% to 17.4%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Step One’s estimated Share of Search among men's underwear brands worldwide moved from 18% to 17.7%, and its estimated monthly branded searches moved from 88.8K to 92.1K.

## How did search popularity change for men's underwear brands worldwide in September 2026?

- In September 2026, Step One overtook Tommy John to rank 2nd among men's underwear brands worldwide, with 17.7% estimated Share of Search.
- In September 2026, SAXX overtook Tommy John to rank 3rd among men's underwear brands worldwide, with 17.4% estimated Share of Search.

## Month by month

| Month | SAXX estimated searches | SAXX Share of Search | SAXX rank | Step One estimated searches | Step One Share of Search | Step One rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 18.4% | 2 | 88.8K | 18% | 4 |
| Nov 2025 | 135K | 18.9% | 4 | 192K | 26.9% | 2 |
| Dec 2025 | 135K | 23.4% | 2 | 109K | 18.8% | 4 |
| Jan 2026 | 110K | 23.2% | 2 | 83.9K | 17.7% | 3 |
| Feb 2026 | 90.5K | 21.8% | 2 | 83.9K | 20.2% | 3 |
| Mar 2026 | 90.5K | 19.9% | 2 | 88.8K | 19.5% | 3 |
| Apr 2026 | 90.5K | 19.3% | 2 | 88.8K | 18.9% | 3 |
| May 2026 | 90.5K | 17.1% | 2 | 88.8K | 16.7% | 4 |
| Jun 2026 | 90.5K | 18.1% | 2 | 88.8K | 17.7% | 3 |
| Jul 2026 | 90.5K | 17.6% | 2 | 88.8K | 17.3% | 3 |
| Aug 2026 | 90.5K | 8% | 4 | 109K | 9.6% | 3 |
| Sep 2026 | 90.5K | 17.4% | 3 | 92.1K | 17.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using SAXX’s and Step One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **SAXX**: Measured on the search term “saxx”.
- **Step One**: Measured on the search terms “step one” and “step one boxers”, summed into one figure.

- [SAXX profile](/demand/global-en/brands/saxx)
- [Step One profile](/demand/global-en/brands/step-one)
- [All men's underwear brands worldwide](/demand/global-en/categories/mens-underwear-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, SAXX or Step One?

In September 2026, SAXX and Step One were level on Share of Search among men's underwear brands worldwide, with an estimated 90.5K versus 92.1K branded searches, at 17.4% and 17.7% estimated Share of Search.

## Cite this page

Brandwave. "SAXX vs Step One: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/saxx-vs-step-one

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/saxx-vs-step-one. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.