--- title: "Savage X Fenty vs SKIMS: Which is searched more?" description: "Is Savage X Fenty or SKIMS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/savage-x-fenty-vs-skims" publisher: "Brandwave" --- # Savage X Fenty vs SKIMS: Which is searched more? Is Savage X Fenty or SKIMS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Savage X Fenty and SKIMS - **Competitive set**: Lingerie brands - **Market**: Global - **Month measured**: Sep 2026 - **Savage X Fenty Share of Search**: 10.9% - **SKIMS Share of Search**: 3.9% ## Is Savage X Fenty or SKIMS more popular in search? - In September 2026, Savage X Fenty had more branded searches than SKIMS among lingerie brands worldwide. Savage X Fenty had about 450,000 branded searches, while SKIMS had 160,000. Savage X Fenty made up 10.9% of all lingerie brand searches we track, and SKIMS accounted for 3.9%. - The lead changed hands once in the 12 months ending September 2026: Savage X Fenty took it in November 2025. - Across the 12 months ending September 2026, Savage X Fenty’s share of searches among lingerie brands worldwide moved from 6.2% to 10.9%, and its estimated monthly branded searches moved from 301K to 450K. - Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands worldwide moved from 6.5% to 3.9%, and its estimated monthly branded searches moved from 319K to 160K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SKIMS was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Savage X Fenty was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SKIMS was listed before Savage X Fenty in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Intimissimi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Agent Provocateur | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SKIMS | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Savage X Fenty | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bluebella | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Victoria's Secret | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Aerie | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Honey Birdette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy?": 1. Intimissimi, 2. Savage X Fenty, 3. Aerie, 4. Bluebella, 5. Agent Provocateur - Asked ChatGPT "What are the best lingerie brands?": 1. Intimissimi, 2. Agent Provocateur, 3. Victoria's Secret, 4. SKIMS, 5. Savage X Fenty, 6. Bluebella, 7. Aerie - Asked ChatGPT "What's the best lingerie brand for everyday wear?": 1. SKIMS - Searched Google, AI Overview "lingerie brands": 1. Intimissimi, 2. SKIMS, 3. Agent Provocateur, 4. Bluebella, 5. Victoria's Secret - Searched Google, AI Overview "bras and underwear": named none of the brands we track Not named in any answer: Honey Birdette. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lingerie brands worldwide in September 2026? - In September 2026, Savage X Fenty gained share of searches among lingerie brands worldwide, from 8.9% to 10.9%. - In September 2026, SKIMS lost share of searches among lingerie brands worldwide, from 4.9% to 3.9%. ## Month by month | Month | Savage X Fenty estimated searches | Savage X Fenty Share of Search | Savage X Fenty rank | SKIMS estimated searches | SKIMS Share of Search | SKIMS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 6.2% | 5 | 319K | 6.5% | 2 | | Nov 2025 | 450K | 7.8% | 2 | 245K | 4.2% | 5 | | Dec 2025 | 450K | 6.8% | 2 | 225K | 3.4% | 5 | | Jan 2026 | 550K | 9.4% | 2 | 184K | 3.2% | 5 | | Feb 2026 | 450K | 10.7% | 2 | 184K | 4.4% | 5 | | Mar 2026 | 368K | 8.9% | 2 | 201K | 4.9% | 5 | | Apr 2026 | 301K | 8.8% | 2 | 162K | 4.7% | 6 | | May 2026 | 368K | 8.9% | 2 | 189K | 4.6% | 5 | | Jun 2026 | 301K | 7.5% | 2 | 175K | 4.4% | 5 | | Jul 2026 | 368K | 8.9% | 2 | 225K | 5.4% | 5 | | Aug 2026 | 368K | 8.9% | 2 | 201K | 4.9% | 5 | | Sep 2026 | 450K | 10.9% | 2 | 160K | 3.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Savage X Fenty’s and SKIMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Savage X Fenty**: Measured on the search term “savage x fenty”. - **SKIMS**: Measured on the search terms “skims bodysuit”, “skims bra” and “skims underwear”, summed into one figure. - [Savage X Fenty profile](/demand/global-en/brands/savage-x-fenty) - [SKIMS profile](/demand/global-en/brands/skims) - [All lingerie brands worldwide](/demand/global-en/categories/lingerie-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Savage X Fenty or SKIMS more popular in search? In September 2026, Savage X Fenty had more branded searches than SKIMS among lingerie brands worldwide. Savage X Fenty had about 450,000 branded searches, while SKIMS had 160,000. Savage X Fenty made up 10.9% of all lingerie brand searches we track, and SKIMS accounted for 3.9%. ## Cite this page Brandwave. "Savage X Fenty vs SKIMS: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/savage-x-fenty-vs-skims This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/savage-x-fenty-vs-skims. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.