---
title: "Sara Lee vs Thomas': Which is more popular by branded search?"
description: "Which is more popular in search, Sara Lee or Thomas'? Compare estimated monthly branded-search demand and Share of Search inside the Bagels set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/sara-lee-vs-thomas"
publisher: "Brandwave"
---

# Sara Lee vs Thomas': Which is more popular by branded search?

Which is more popular in search, Sara Lee or Thomas'? Compare estimated monthly branded-search demand and Share of Search inside the Bagels set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sara Lee and Thomas'
- **Competitive set**: Bagels
- **Market**: Global
- **Month measured**: Aug 2026
- **Sara Lee Share of Search**: 2.5%
- **Thomas' Share of Search**: 28.3%

## Which is more popular in search, Sara Lee or Thomas'?

- In August 2026, Thomas' had more branded searches than Sara Lee among bagels worldwide. Thomas' was estimated to have 450K branded searches compared to Sara Lee’s 40.5K, and held a 28.3% Share of Search versus Sara Lee’s 2.5%.
- Thomas' was ahead of Sara Lee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sara Lee’s estimated Share of Search among bagels worldwide moved from 3.3% to 2.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 11 months ending August 2026, Thomas'’s estimated Share of Search among bagels worldwide moved from 37.1% to 28.3%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for bagels worldwide in August 2026?

- In August 2026, Sara Lee gained estimated Share of Search among bagels worldwide, from 1.9% to 2.5%.
- In August 2026, Thomas' lost estimated Share of Search among bagels worldwide, from 32.1% to 28.3%.

## Month by month

| Month | Sara Lee estimated searches | Sara Lee Share of Search | Sara Lee rank | Thomas' estimated searches | Thomas' Share of Search | Thomas' rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 3.3% | 4 | 550K | 37.1% | 2 |
| Nov 2025 | 60.5K | 4.1% | 3 | 550K | 36.9% | 2 |
| Dec 2025 | 40.5K | 2.8% | 4 | 550K | 37.4% | 2 |
| Jan 2026 | 40.5K | 2.7% | 4 | 550K | 36.4% | 2 |
| Feb 2026 | 40.5K | 3% | 4 | 450K | 32.8% | 2 |
| Mar 2026 | 33.1K | 2.2% | 5 | 550K | 36.9% | 2 |
| Apr 2026 | 40.5K | 2.9% | 5 | 450K | 32% | 2 |
| May 2026 | 33.1K | 2% | 5 | 550K | 32.7% | 2 |
| Jun 2026 | 33.1K | 2.4% | 5 | 450K | 32.2% | 2 |
| Jul 2026 | 27.1K | 1.9% | 5 | 450K | 32.1% | 2 |
| Aug 2026 | 40.5K | 2.5% | 5 | 450K | 28.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Sara Lee’s and Thomas'’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sara Lee**: Measured on the search term “sara lee”.
- **Thomas'**: Measured on the search term “thomas'”.

- [Sara Lee profile](/demand/global-en/brands/sara-lee)
- [Thomas' profile](/demand/global-en/brands/thomas)
- [All bagels worldwide](/demand/global-en/categories/bagels): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sara Lee or Thomas'?

In August 2026, Thomas' had more branded searches than Sara Lee among bagels worldwide. Thomas' was estimated to have 450K branded searches compared to Sara Lee’s 40.5K, and held a 28.3% Share of Search versus Sara Lee’s 2.5%.

## Cite this page

Brandwave. "Sara Lee vs Thomas': Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/sara-lee-vs-thomas

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sara-lee-vs-thomas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.