--- title: "Santi vs Stohlquist: Which is searched more?" description: "Is Santi or Stohlquist more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drysuit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/santi-diving-vs-stohlquist" publisher: "Brandwave" --- # Santi vs Stohlquist: Which is searched more? Is Santi or Stohlquist more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drysuit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Santi and Stohlquist - **Competitive set**: Drysuit brands - **Market**: Global - **Month measured**: Sep 2026 - **Santi Share of Search**: 0.31% - **Stohlquist Share of Search**: 0.26% ## Is Santi or Stohlquist more popular in search? - In September 2026, Santi had more branded searches than Stohlquist among drysuit brands worldwide. Santi had about 880 branded searches, while Stohlquist had 720. Santi made up 0.31% of all drysuit brand searches we track, and Stohlquist accounted for 0.26%. - The lead changed hands 2 times in the 12 months ending September 2026: Stohlquist took it in April 2026, Santi took it in September 2026. - Across the 12 months ending September 2026, Santi’s share of searches among drysuit brands worldwide moved from 0.35% to 0.31%, and its estimated monthly branded searches moved from 1K to 880. - Across the 12 months ending September 2026, Stohlquist’s share of searches among drysuit brands worldwide moved from 0.25% to 0.26%, and its estimated monthly branded searches held steady at 720. ## Top drysuit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Santi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stohlquist did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kokatat | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | NRS | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Santi | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DUI | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Level Six | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | O'Neill | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scubapro | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Crewsaver | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stohlquist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about drysuit brands - Asked ChatGPT "Which drysuit brand should I buy?": 1. Kokatat, 2. NRS, 3. DUI, 4. Level Six - Asked ChatGPT "What are the best drysuit brands?": 1. Kokatat, 2. NRS, 3. Santi, 4. Level Six, 5. DUI - Asked ChatGPT "What's the best drysuit brand for cold water diving?": 1. Santi, 2. DUI - Searched Google, AI Overview "drysuit for diving": 1. Scubapro - Searched Google, AI Overview "drysuit for kayaking": 1. NRS, 2. Kokatat, 3. Level Six Not named in any answer: O'Neill, Crewsaver and Stohlquist. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for drysuit brands worldwide in September 2026? - In September 2026, Santi rose from 7th to 6th among drysuit brands worldwide. - In September 2026, Stohlquist fell from 6th to 7th among drysuit brands worldwide. ## Month by month | Month | Santi estimated searches | Santi Share of Search | Santi rank | Stohlquist estimated searches | Stohlquist Share of Search | Stohlquist rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 0.35% | 6 | 720 | 0.25% | 7 | | Nov 2025 | 1.3K | 0.39% | 6 | 590 | 0.18% | 7 | | Dec 2025 | 1K | 0.3% | 6 | 720 | 0.21% | 7 | | Jan 2026 | 1K | 0.3% | 6 | 720 | 0.21% | 7 | | Feb 2026 | 720 | 0.26% | 6 | 720 | 0.26% | 7 | | Mar 2026 | 1K | 0.3% | 6 | 1K | 0.3% | 7 | | Apr 2026 | 880 | 0.31% | 7 | 1K | 0.35% | 6 | | May 2026 | 1K | 0.29% | 7 | 1.3K | 0.38% | 6 | | Jun 2026 | 1K | 0.29% | 7 | 1.6K | 0.46% | 5 | | Jul 2026 | 880 | 0.21% | 7 | 1.6K | 0.39% | 5 | | Aug 2026 | 880 | 0.26% | 7 | 1K | 0.29% | 6 | | Sep 2026 | 880 | 0.31% | 6 | 720 | 0.26% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Santi’s and Stohlquist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Santi**: Measured on the search term “santi drysuit”. - **Stohlquist**: Measured on the search term “stohlquist”. - [Santi profile](/demand/global-en/brands/santi-diving) - [Stohlquist profile](/demand/global-en/brands/stohlquist) - [All drysuit brands worldwide](/demand/global-en/categories/drysuit-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Santi or Stohlquist more popular in search? In September 2026, Santi had more branded searches than Stohlquist among drysuit brands worldwide. Santi had about 880 branded searches, while Stohlquist had 720. Santi made up 0.31% of all drysuit brand searches we track, and Stohlquist accounted for 0.26%. ## Cite this page Brandwave. "Santi vs Stohlquist: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/santi-diving-vs-stohlquist This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/santi-diving-vs-stohlquist. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.