--- title: "Sanity vs Umbraco: Which is searched more?" description: "Is Sanity or Umbraco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sanity-cms-vs-umbraco" publisher: "Brandwave" --- # Sanity vs Umbraco: Which is searched more? Is Sanity or Umbraco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sanity and Umbraco - **Competitive set**: Content management systems - **Market**: Global - **Month measured**: Sep 2026 - **Sanity Share of Search**: 0.47% - **Umbraco Share of Search**: 0.54% ## Is Sanity or Umbraco more popular in search? - In September 2026, Umbraco had more branded searches than Sanity among content management systems worldwide. Umbraco had about 25,800 branded searches, while Sanity had 22,500. Umbraco made up 0.54% of all content management system searches we track, and Sanity accounted for 0.47%. - The lead changed hands 2 times in the 12 months ending September 2026: Sanity took it in April 2026, Umbraco took it in August 2026. - Across the 12 months ending September 2026, Sanity’s share of searches among content management systems worldwide moved from 0.28% to 0.47%, and its estimated monthly branded searches moved from 18.4K to 22.5K. - Across the 12 months ending September 2026, Umbraco’s share of searches among content management systems worldwide moved from 0.48% to 0.54%, and its estimated monthly branded searches moved from 31.5K to 25.8K. ## Top content management systems in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sanity was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Umbraco did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WordPress | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Webflow | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Wix | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Drupal | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Contentful | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Sanity | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Joomla | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Umbraco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sitecore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TYPO3 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about content management systems - Asked ChatGPT "Which content management system should I use?": 1. WordPress, 2. Webflow, 3. Sanity, 4. Drupal - Asked ChatGPT "What are the best content management systems?": 1. WordPress, 2. Webflow, 3. Wix, 4. Drupal, 5. Contentful, 6. Sanity - Asked ChatGPT "What's the best content management system for a website?": 1. WordPress, 2. Webflow, 3. Wix, 4. Drupal - Searched Google, AI Overview "cms platform": 1. WordPress, 2. Joomla, 3. Contentful, 4. Wix, 5. Drupal - Searched Google, AI Overview "best cms": 1. WordPress, 2. Wix, 3. Drupal, 4. Webflow, 5. Sanity Not named in any answer: Umbraco, Sitecore and TYPO3. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for content management systems worldwide in September 2026? - Estimated monthly branded searches for Sanity worldwide rose 22.3% over 12 measured months, from 18.4K to 22.5K in September 2026. - Estimated monthly branded searches for Umbraco worldwide fell 18.1% over 12 measured months, from 31.5K to 25.8K in September 2026. ## Month by month | Month | Sanity estimated searches | Sanity Share of Search | Sanity rank | Umbraco estimated searches | Umbraco Share of Search | Umbraco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.4K | 0.28% | 10 | 31.5K | 0.48% | 7 | | Nov 2025 | 15.7K | 0.26% | 10 | 30.7K | 0.51% | 7 | | Dec 2025 | 15.7K | 0.29% | 10 | 25.1K | 0.46% | 7 | | Jan 2026 | 19.2K | 0.31% | 10 | 30.7K | 0.5% | 7 | | Feb 2026 | 22.5K | 0.37% | 10 | 25.8K | 0.43% | 7 | | Mar 2026 | 27.6K | 0.45% | 8 | 31.5K | 0.51% | 7 | | Apr 2026 | 27.6K | 0.46% | 7 | 25.8K | 0.43% | 8 | | May 2026 | 27.6K | 0.49% | 7 | 25.8K | 0.46% | 8 | | Jun 2026 | 27.6K | 0.55% | 7 | 25.8K | 0.51% | 8 | | Jul 2026 | 26.6K | 0.58% | 7 | 21.7K | 0.47% | 8 | | Aug 2026 | 22.5K | 0.49% | 8 | 25.1K | 0.54% | 7 | | Sep 2026 | 22.5K | 0.47% | 8 | 25.8K | 0.54% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Sanity’s and Umbraco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sanity**: Measured on the search terms “sanity cms” and “sanity io”, summed into one figure. - **Umbraco**: Measured on the search terms “umbraco” and “umbraco cms”, summed into one figure. - [Sanity profile](/demand/global-en/brands/sanity-cms) - [Umbraco profile](/demand/global-en/brands/umbraco) - [All content management systems worldwide](/demand/global-en/categories/content-management-systems): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sanity or Umbraco more popular in search? In September 2026, Umbraco had more branded searches than Sanity among content management systems worldwide. Umbraco had about 25,800 branded searches, while Sanity had 22,500. Umbraco made up 0.54% of all content management system searches we track, and Sanity accounted for 0.47%. ## Cite this page Brandwave. "Sanity vs Umbraco: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sanity-cms-vs-umbraco This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sanity-cms-vs-umbraco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.