--- title: "Sanderson vs Spoonflower: Which is searched more?" description: "Is Sanderson or Spoonflower more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wallpaper set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sanderson-vs-spoonflower" publisher: "Brandwave" --- # Sanderson vs Spoonflower: Which is searched more? Is Sanderson or Spoonflower more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wallpaper set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sanderson and Spoonflower - **Competitive set**: Wallpaper - **Market**: Global - **Month measured**: Sep 2026 - **Sanderson Share of Search**: 14.2% - **Spoonflower Share of Search**: 21.1% ## Is Sanderson or Spoonflower more popular in search? - In September 2026, Spoonflower had more branded searches than Sanderson among wallpaper worldwide. Spoonflower had about 110,000 branded searches, while Sanderson had 74,000. Spoonflower made up 21.1% of all wallpaper searches we track, and Sanderson accounted for 14.2%. - Spoonflower was ahead of Sanderson in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sanderson’s share of searches among wallpaper worldwide moved from 8.6% to 14.2%, and its estimated monthly branded searches moved from 49.5K to 74K. - Across the 12 months ending September 2026, Spoonflower’s share of searches among wallpaper worldwide moved from 19% to 21.1%, and its estimated monthly branded searches held steady at 110K. ## Top wallpaper in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spoonflower was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Sanderson did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Farrow & Ball | 0 of 3 | 0 of 2 | 0 of 5 | | Spoonflower | 1 of 3 | 2 of 2 | 3 of 5 | | Sanderson | 0 of 3 | 0 of 2 | 0 of 5 | | Graham & Brown | 1 of 3 | 0 of 2 | 1 of 5 | | Cole & Son | 1 of 3 | 0 of 2 | 1 of 5 | | Arthouse | 0 of 3 | 0 of 2 | 0 of 5 | | Superfresco | 0 of 3 | 0 of 2 | 0 of 5 | | I Love Wallpaper | 0 of 3 | 0 of 2 | 0 of 5 | | Wallpaper Direct | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wallpaper - Asked ChatGPT "Which wallpaper should I buy?": named none of the brands we track - Asked ChatGPT "What are the best wallpaper brands?": 1. Cole & Son, 2. Graham & Brown, 3. Spoonflower - Asked ChatGPT "What's the best wallpaper for bedrooms?": named none of the brands we track - Searched Google, AI Overview "wallpaper": 1. Spoonflower - Searched Google, AI Overview "peel and stick wallpaper": 1. Spoonflower Not named in any answer: Farrow & Ball, Sanderson, Arthouse, Superfresco, I Love Wallpaper and Wallpaper Direct. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for wallpaper worldwide in September 2026? - In September 2026, Sanderson gained share of searches among wallpaper worldwide, from 10% to 14.2%. - In September 2026, Spoonflower lost share of searches among wallpaper worldwide, from 22.2% to 21.1%. ## Month by month | Month | Sanderson estimated searches | Sanderson Share of Search | Sanderson rank | Spoonflower estimated searches | Spoonflower Share of Search | Spoonflower rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 8.6% | 3 | 110K | 19% | 2 | | Nov 2025 | 40.5K | 8% | 3 | 110K | 21.8% | 2 | | Dec 2025 | 49.5K | 13.2% | 3 | 90.5K | 24.1% | 2 | | Jan 2026 | 60.5K | 9.9% | 3 | 135K | 22.1% | 2 | | Feb 2026 | 49.5K | 9.8% | 3 | 110K | 21.8% | 2 | | Mar 2026 | 49.5K | 9.4% | 3 | 135K | 25.5% | 2 | | Apr 2026 | 49.5K | 9.4% | 3 | 135K | 25.7% | 2 | | May 2026 | 49.5K | 11.2% | 3 | 110K | 24.9% | 2 | | Jun 2026 | 40.5K | 9.4% | 3 | 110K | 25.5% | 2 | | Jul 2026 | 49.5K | 11.3% | 3 | 110K | 25.1% | 2 | | Aug 2026 | 49.5K | 10% | 3 | 110K | 22.2% | 2 | | Sep 2026 | 74K | 14.2% | 3 | 110K | 21.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Sanderson’s and Spoonflower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sanderson**: Measured on the search term “sanderson”. - **Spoonflower**: Measured on the search term “spoonflower”. - [Sanderson profile](/demand/global-en/brands/sanderson) - [Spoonflower profile](/demand/global-en/brands/spoonflower) - [All wallpaper worldwide](/demand/global-en/categories/wallpaper): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sanderson or Spoonflower more popular in search? In September 2026, Spoonflower had more branded searches than Sanderson among wallpaper worldwide. Spoonflower had about 110,000 branded searches, while Sanderson had 74,000. Spoonflower made up 21.1% of all wallpaper searches we track, and Sanderson accounted for 14.2%. ## Cite this page Brandwave. "Sanderson vs Spoonflower: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sanderson-vs-spoonflower This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sanderson-vs-spoonflower. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.