--- title: "Sanctuary vs The Pattern: Which is more popular?" description: "Is Sanctuary or The Pattern more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Astrology apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sanctuary-astrology-vs-the-pattern" publisher: "Brandwave" --- # Sanctuary vs The Pattern: Which is more popular? Is Sanctuary or The Pattern more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Astrology apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sanctuary and The Pattern - **Competitive set**: Astrology apps - **Market**: Global - **Month measured**: Oct 2026 - **Sanctuary Share of Search**: 3.3% - **The Pattern Share of Search**: 20% ## Is Sanctuary or The Pattern more popular in search? - In October 2026, The Pattern had more branded searches than Sanctuary among astrology apps worldwide. The Pattern had about 2,900 branded searches, while Sanctuary had 480. The Pattern made up 20% of all astrology app searches we track, and Sanctuary accounted for 3.3%. - The Pattern was ahead of Sanctuary in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Sanctuary’s share of searches among astrology apps worldwide moved from 2.1% to 3.3%, and its estimated monthly branded searches moved from 390 to 480. - Across the 12 months ending October 2026, The Pattern’s share of searches among astrology apps worldwide moved from 19.4% to 20%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top astrology apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Pattern was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sanctuary was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. The Pattern was listed before Sanctuary in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Co-Star | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | CHANI | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | The Pattern | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | TimePassages | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Sanctuary | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Nebula | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about astrology apps - Asked ChatGPT "What's the best astrology app?": 1. CHANI, 2. TimePassages, 3. Co-Star, 4. The Pattern - Asked ChatGPT "Which astrology app gives the most accurate birth chart?": 1. TimePassages - Asked ChatGPT "What's a good app for daily horoscopes and compatibility?": 1. Co-Star, 2. The Pattern, 3. CHANI, 4. TimePassages - Searched Google, AI Overview "astrology app": 1. Co-Star, 2. CHANI, 3. The Pattern, 4. TimePassages, 5. Sanctuary - Searched Google, AI Overview "birth chart": named none of the brands we track Not named in any answer: Nebula. Brands are listed in the order each answer named them. The answers were collected in the United States on October 28, 2026. ## How did search popularity change for astrology apps worldwide in October 2026? - In October 2026, The Pattern gained share of searches among astrology apps worldwide, from 18.8% to 20%. - In October 2026, Sanctuary gained share of searches among astrology apps worldwide, from 2.5% to 3.3%. ## How has branded search for Sanctuary and The Pattern changed worldwide over the last 12 months? | Month | Sanctuary estimated searches | Sanctuary Share of Search | Sanctuary rank | The Pattern estimated searches | The Pattern Share of Search | The Pattern rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 390 | 2.1% | 6 | 3.6K | 19.4% | 3 | | Dec 2025 | 480 | 2.2% | 6 | 3.6K | 16.8% | 3 | | Jan 2026 | 480 | 2.1% | 6 | 3.6K | 15.6% | 3 | | Feb 2026 | 390 | 2% | 6 | 3.6K | 18.4% | 3 | | Mar 2026 | 480 | 2.4% | 6 | 3.6K | 17.8% | 3 | | Apr 2026 | 480 | 2.7% | 6 | 2.9K | 16.4% | 3 | | May 2026 | 590 | 3.4% | 6 | 2.9K | 16.8% | 3 | | Jun 2026 | 480 | 2.9% | 6 | 2.9K | 17.4% | 3 | | Jul 2026 | 480 | 2.5% | 6 | 2.9K | 15.4% | 4 | | Aug 2026 | 390 | 2.2% | 6 | 3.6K | 20.5% | 2 | | Sep 2026 | 390 | 2.5% | 6 | 2.9K | 18.8% | 2 | | Oct 2026 | 480 | 3.3% | 6 | 2.9K | 20% | 2 | ## How are Sanctuary’s and The Pattern’s branded searches counted? Brandwave collects information about searches that people make online using Sanctuary’s and The Pattern’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sanctuary**: Measured on the search term “sanctuary astrology”. - **The Pattern**: Measured on the search term “the pattern app”. - [Sanctuary profile](/demand/global-en/brands/sanctuary-astrology) - [The Pattern profile](/demand/global-en/brands/the-pattern) - [All astrology apps worldwide](/demand/global-en/categories/astrology-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sanctuary or The Pattern more popular in search? In October 2026, The Pattern had more branded searches than Sanctuary among astrology apps worldwide. The Pattern had about 2,900 branded searches, while Sanctuary had 480. The Pattern made up 20% of all astrology app searches we track, and Sanctuary accounted for 3.3%. ## Cite this page Brandwave. "Sanctuary vs The Pattern: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/sanctuary-astrology-vs-the-pattern This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sanctuary-astrology-vs-the-pattern. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.