--- title: "San Pellegrino vs Waterloo: Which is searched more?" description: "Is San Pellegrino or Waterloo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sparkling water brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/san-pellegrino-vs-waterloo-sparkling" publisher: "Brandwave" --- # San Pellegrino vs Waterloo: Which is searched more? Is San Pellegrino or Waterloo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sparkling water brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: San Pellegrino and Waterloo - **Competitive set**: Sparkling water brands - **Market**: Global - **Month measured**: Sep 2026 - **San Pellegrino Share of Search**: 24.5% - **Waterloo Share of Search**: 2.3% ## Is San Pellegrino or Waterloo more popular in search? - In September 2026, San Pellegrino had more branded searches than Waterloo among sparkling water brands worldwide. San Pellegrino had about 287,000 branded searches, while Waterloo had 27,100. San Pellegrino made up 24.5% of all sparkling water brand searches we track, and Waterloo accounted for 2.3%. - San Pellegrino was ahead of Waterloo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, San Pellegrino’s share of searches among sparkling water brands worldwide moved from 21.8% to 24.5%, and its estimated monthly branded searches moved from 234K to 287K. - Across the 12 months ending September 2026, Waterloo’s share of searches among sparkling water brands worldwide moved from 2.5% to 2.3%, and its estimated monthly branded searches held steady at 27.1K. ## Top sparkling water brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, San Pellegrino was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Waterloo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Waterloo was listed before San Pellegrino in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spindrift | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Waterloo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | LaCroix | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | San Pellegrino | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Bubly | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Perrier | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Schweppes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sparkling water brands - Asked ChatGPT "Which sparkling water brand should I buy?": 1. Waterloo, 2. LaCroix, 3. Spindrift - Asked ChatGPT "What are the best sparkling water brands?": 1. Spindrift, 2. Waterloo, 3. San Pellegrino, 4. LaCroix - Asked ChatGPT "What's the best sparkling water brand for a refreshing drink?": 1. San Pellegrino, 2. Waterloo, 3. Spindrift, 4. Perrier - Searched Google, AI Overview "sparkling water brands": 1. LaCroix, 2. Bubly, 3. Waterloo, 4. Spindrift, 5. San Pellegrino, 6. Perrier - Searched Google, AI Overview "best sparkling water": 1. Spindrift, 2. LaCroix, 3. San Pellegrino, 4. Perrier Not named in any answer: Schweppes. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sparkling water brands worldwide in September 2026? - In September 2026, LaCroix overtook San Pellegrino to rank 2nd among sparkling water brands worldwide, with 25.7% of the searches. - In September 2026, Waterloo lost share of searches among sparkling water brands worldwide, from 5.4% to 2.3%. - In September 2026, San Pellegrino lost share of searches among sparkling water brands worldwide, from 25.5% to 24.5%. ## Month by month | Month | San Pellegrino estimated searches | San Pellegrino Share of Search | San Pellegrino rank | Waterloo estimated searches | Waterloo Share of Search | Waterloo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 234K | 21.8% | 3 | 27.1K | 2.5% | 6 | | Nov 2025 | 234K | 22.7% | 2 | 27.1K | 2.6% | 6 | | Dec 2025 | 307K | 17.7% | 3 | 22.2K | 1.3% | 6 | | Jan 2026 | 287K | 25.2% | 2 | 27.1K | 2.4% | 7 | | Feb 2026 | 279K | 26% | 2 | 33.1K | 3.1% | 6 | | Mar 2026 | 287K | 23.6% | 3 | 27.1K | 2.2% | 7 | | Apr 2026 | 287K | 24.6% | 2 | 33.1K | 2.8% | 7 | | May 2026 | 351K | 25.4% | 2 | 33.1K | 2.4% | 7 | | Jun 2026 | 351K | 24% | 3 | 40.5K | 2.8% | 7 | | Jul 2026 | 362K | 20.8% | 3 | 40.5K | 2.3% | 7 | | Aug 2026 | 351K | 25.5% | 2 | 74K | 5.4% | 6 | | Sep 2026 | 287K | 24.5% | 3 | 27.1K | 2.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using San Pellegrino’s and Waterloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **San Pellegrino**: Measured on the search terms “san pellegrino” and “sanpellegrino”, summed into one figure. - **Waterloo**: Measured on the search term “waterloo sparkling water”. - [San Pellegrino profile](/demand/global-en/brands/san-pellegrino) - [Waterloo profile](/demand/global-en/brands/waterloo-sparkling) - [All sparkling water brands worldwide](/demand/global-en/categories/sparkling-water-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is San Pellegrino or Waterloo more popular in search? In September 2026, San Pellegrino had more branded searches than Waterloo among sparkling water brands worldwide. San Pellegrino had about 287,000 branded searches, while Waterloo had 27,100. San Pellegrino made up 24.5% of all sparkling water brand searches we track, and Waterloo accounted for 2.3%. ## Cite this page Brandwave. "San Pellegrino vs Waterloo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/san-pellegrino-vs-waterloo-sparkling This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/san-pellegrino-vs-waterloo-sparkling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.