---
title: "Samsung vs Whirlpool: Which is more popular by branded search?"
description: "Which is more popular in search, Samsung or Whirlpool? Compare estimated monthly branded-search demand and Share of Search inside the Laundry appliance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/samsung-vs-whirlpool"
publisher: "Brandwave"
---

# Samsung vs Whirlpool: Which is more popular by branded search?

Which is more popular in search, Samsung or Whirlpool? Compare estimated monthly branded-search demand and Share of Search inside the Laundry appliance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Samsung and Whirlpool
- **Competitive set**: Laundry appliance brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Samsung Share of Search**: 15.6%
- **Whirlpool Share of Search**: 39.9%

## Which is more popular in search, Samsung or Whirlpool?

- In August 2026, Whirlpool had more branded searches than Samsung among laundry appliance brands worldwide. Whirlpool was estimated to have 1.1M branded searches compared to Samsung’s 422K, and held a 39.9% Share of Search versus Samsung’s 15.6%.
- Whirlpool was ahead of Samsung in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among laundry appliance brands worldwide moved from 14.8% to 15.6%, and its estimated monthly branded searches moved from 452K to 422K.
- Across the 11 months ending August 2026, Whirlpool’s estimated Share of Search among laundry appliance brands worldwide moved from 42.2% to 39.9%, and its estimated monthly branded searches moved from 1.3M to 1.1M.

## How did search popularity change for laundry appliance brands worldwide in August 2026?

- In August 2026, Samsung gained estimated Share of Search among laundry appliance brands worldwide, from 13.6% to 15.6%.
- In August 2026, Whirlpool lost estimated Share of Search among laundry appliance brands worldwide, from 44.6% to 39.9%.

## Month by month

| Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | Whirlpool estimated searches | Whirlpool Share of Search | Whirlpool rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 452K | 14.8% | 4 | 1.3M | 42.2% | 1 |
| Nov 2025 | 431K | 15.1% | 4 | 1.3M | 43.8% | 1 |
| Dec 2025 | 397K | 14.3% | 4 | 1.1M | 39.9% | 1 |
| Jan 2026 | 397K | 13.4% | 4 | 1.3M | 43.5% | 1 |
| Feb 2026 | 377K | 14.7% | 4 | 1M | 40.9% | 1 |
| Mar 2026 | 377K | 13.5% | 4 | 1.1M | 38.4% | 1 |
| Apr 2026 | 352K | 12.3% | 4 | 1.2M | 43.4% | 1 |
| May 2026 | 352K | 12.5% | 4 | 1.2M | 42.7% | 1 |
| Jun 2026 | 352K | 12.5% | 4 | 1.2M | 42.8% | 1 |
| Jul 2026 | 377K | 13.6% | 4 | 1.2M | 44.6% | 1 |
| Aug 2026 | 422K | 15.6% | 4 | 1.1M | 39.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Samsung’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.
- **Whirlpool**: Measured on the search terms “washing machine whirlpool”, “whirlpool”, “whirlpool com”, “whirlpool washer” and “whirlpool washing machine”, summed into one figure.

- [Samsung profile](/demand/global-en/brands/samsung)
- [Whirlpool profile](/demand/global-en/brands/whirlpool)
- [All laundry appliance brands worldwide](/demand/global-en/categories/laundry-appliance-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Samsung or Whirlpool?

In August 2026, Whirlpool had more branded searches than Samsung among laundry appliance brands worldwide. Whirlpool was estimated to have 1.1M branded searches compared to Samsung’s 422K, and held a 39.9% Share of Search versus Samsung’s 15.6%.

## Cite this page

Brandwave. "Samsung vs Whirlpool: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/samsung-vs-whirlpool

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/samsung-vs-whirlpool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.