---
title: "Samsung vs Western Digital: Which is more popular by branded search?"
description: "Which is more popular in search, Samsung or Western Digital? Compare estimated monthly branded-search demand and Share of Search inside the External drive brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/samsung-vs-western-digital"
publisher: "Brandwave"
---

# Samsung vs Western Digital: Which is more popular by branded search?

Which is more popular in search, Samsung or Western Digital? Compare estimated monthly branded-search demand and Share of Search inside the External drive brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Samsung and Western Digital
- **Competitive set**: External drive brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Samsung Share of Search**: 28.2%
- **Western Digital Share of Search**: 11%

## Which is more popular in search, Samsung or Western Digital?

- In August 2026, Samsung had more branded searches than Western Digital among external drive brands worldwide. Samsung was estimated to have 422K branded searches compared to Western Digital’s 165K, and held a 28.2% Share of Search versus Western Digital’s 11%.
- Samsung was ahead of Western Digital in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among external drive brands worldwide moved from 36.9% to 28.2%, and its estimated monthly branded searches moved from 452K to 422K.
- Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among external drive brands worldwide moved from 13.5% to 11%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for external drive brands worldwide in August 2026?

- In August 2026, Samsung gained estimated Share of Search among external drive brands worldwide, from 26.5% to 28.2%.
- In August 2026, Western Digital gained estimated Share of Search among external drive brands worldwide, from 9.5% to 11%.

## Month by month

| Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | Western Digital estimated searches | Western Digital Share of Search | Western Digital rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 452K | 36.9% | 1 | 165K | 13.5% | 4 |
| Nov 2025 | 431K | 34.1% | 2 | 165K | 13.1% | 4 |
| Dec 2025 | 397K | 31.6% | 1 | 165K | 13.1% | 4 |
| Jan 2026 | 397K | 25.8% | 2 | 201K | 13.1% | 4 |
| Feb 2026 | 377K | 27.1% | 2 | 246K | 17.7% | 3 |
| Mar 2026 | 377K | 31.2% | 2 | 165K | 13.7% | 4 |
| Apr 2026 | 352K | 27.6% | 2 | 165K | 13% | 4 |
| May 2026 | 352K | 22.3% | 2 | 165K | 10.4% | 4 |
| Jun 2026 | 352K | 24.7% | 2 | 165K | 11.6% | 4 |
| Jul 2026 | 377K | 26.5% | 2 | 135K | 9.5% | 4 |
| Aug 2026 | 422K | 28.2% | 2 | 165K | 11% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Samsung’s and Western Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.
- **Western Digital**: Measured on the search term “western digital”.

- [Samsung profile](/demand/global-en/brands/samsung)
- [Western Digital profile](/demand/global-en/brands/western-digital)
- [All external drive brands worldwide](/demand/global-en/categories/external-drive-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Samsung or Western Digital?

In August 2026, Samsung had more branded searches than Western Digital among external drive brands worldwide. Samsung was estimated to have 422K branded searches compared to Western Digital’s 165K, and held a 28.2% Share of Search versus Western Digital’s 11%.

## Cite this page

Brandwave. "Samsung vs Western Digital: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/samsung-vs-western-digital

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/samsung-vs-western-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.