--- title: "Samsung vs The Trade Desk: Which is searched more?" description: "Is Samsung or The Trade Desk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/samsung-vs-the-trade-desk" publisher: "Brandwave" --- # Samsung vs The Trade Desk: Which is searched more? Is Samsung or The Trade Desk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsung and The Trade Desk - **Competitive set**: Connected TV advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Samsung Share of Search**: 5.9% - **The Trade Desk Share of Search**: 2.7% ## Is Samsung or The Trade Desk more popular in search? - In September 2026, Samsung had more branded searches than The Trade Desk among connected TV advertising platforms worldwide. Samsung had about 110,000 branded searches, while The Trade Desk had 50,500. Samsung made up 5.9% of all connected TV advertising platform searches we track, and The Trade Desk accounted for 2.7%. - Samsung was ahead of The Trade Desk in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among connected TV advertising platforms worldwide moved from 5% to 5.9%, and its estimated monthly branded searches held steady at 110K. - Across the 12 months ending September 2026, The Trade Desk’s share of searches among connected TV advertising platforms worldwide moved from 2.8% to 2.7%, and its estimated monthly branded searches moved from 61.1K to 50.5K. ## Top connected TV advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Trade Desk was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Samsung did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Trade Desk | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | StackAdapt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon DSP | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MNTN | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Roku | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Display & Video 360 | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Tatari | 7th | 2 of 3 | 2 of 2 | 4 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vizio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beachfront | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Innovid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG Ad Solutions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | tvScientific | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about connected TV advertising platforms - Asked ChatGPT "Which connected TV advertising platform should I use?": 1. Roku, 2. MNTN, 3. StackAdapt - Asked ChatGPT "What are the best connected TV advertising platforms?": 1. The Trade Desk, 2. Amazon DSP, 3. Roku, 4. StackAdapt, 5. MNTN, 6. Display & Video 360, 7. Tatari - Asked ChatGPT "What's the best connected TV advertising platform for streaming TV ads?": 1. StackAdapt, 2. The Trade Desk, 3. MNTN, 4. Roku, 5. Tatari - Searched Google, AI Overview "connected tv advertising platforms": 1. The Trade Desk, 2. Amazon DSP, 3. Display & Video 360, 4. StackAdapt, 5. MNTN, 6. Tatari - Searched Google, AI Overview "ctv ad platform": 1. The Trade Desk, 2. Amazon DSP, 3. Display & Video 360, 4. StackAdapt, 5. MNTN, 6. Tatari Not named in any answer: Samsung, Vizio, Beachfront, Innovid, LG Ad Solutions and tvScientific. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for connected TV advertising platforms worldwide in September 2026? - Estimated monthly branded searches for The Trade Desk worldwide fell 17.3% over 12 measured months, from 61.1K to 50.5K in September 2026. ## Month by month | Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | The Trade Desk estimated searches | The Trade Desk Share of Search | The Trade Desk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 5% | 2 | 61.1K | 2.8% | 4 | | Nov 2025 | 135K | 6% | 2 | 50K | 2.2% | 4 | | Dec 2025 | 110K | 5.1% | 2 | 41.2K | 1.9% | 4 | | Jan 2026 | 110K | 5% | 2 | 61.2K | 2.8% | 4 | | Feb 2026 | 135K | 7.2% | 2 | 61.5K | 3.3% | 4 | | Mar 2026 | 135K | 6% | 2 | 75.6K | 3.4% | 4 | | Apr 2026 | 110K | 5.9% | 2 | 51.4K | 2.8% | 4 | | May 2026 | 110K | 5.9% | 2 | 52.4K | 2.8% | 4 | | Jun 2026 | 110K | 5% | 2 | 52.4K | 2.4% | 4 | | Jul 2026 | 135K | 6.1% | 2 | 43.4K | 2% | 4 | | Aug 2026 | 135K | 6% | 2 | 61.8K | 2.8% | 4 | | Sep 2026 | 110K | 5.9% | 2 | 50.5K | 2.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Samsung’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsung**: Measured on the search term “samsung com”. - **The Trade Desk**: Measured on the search terms “the trade desk” and “the trade desk dsp”, summed into one figure. - [Samsung profile](/demand/global-en/brands/samsung) - [The Trade Desk profile](/demand/global-en/brands/the-trade-desk) - [All connected TV advertising platforms worldwide](/demand/global-en/categories/connected-tv-advertising-platforms): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Samsung or The Trade Desk more popular in search? In September 2026, Samsung had more branded searches than The Trade Desk among connected TV advertising platforms worldwide. Samsung had about 110,000 branded searches, while The Trade Desk had 50,500. Samsung made up 5.9% of all connected TV advertising platform searches we track, and The Trade Desk accounted for 2.7%. ## Cite this page Brandwave. "Samsung vs The Trade Desk: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/samsung-vs-the-trade-desk This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/samsung-vs-the-trade-desk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.