---
title: "Samsung vs Tefal: Which is searched more?"
description: "Which is more popular in search, Samsung or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Clothes Steamer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/samsung-vs-tefal"
publisher: "Brandwave"
---

# Samsung vs Tefal: Which is searched more?

Which is more popular in search, Samsung or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Clothes Steamer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Samsung and Tefal
- **Competitive set**: Clothes Steamer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Samsung Share of Search**: 14.8%
- **Tefal Share of Search**: 23.6%

## Which is more popular in search, Samsung or Tefal?

- In September 2026, Tefal had more branded searches than Samsung among clothes Steamer brands worldwide. Tefal was estimated to have 560K branded searches compared to Samsung’s 352K, and held a 23.6% Share of Search versus Samsung’s 14.8%.
- Tefal was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among clothes Steamer brands worldwide moved from 16.9% to 14.8%, and its estimated monthly branded searches moved from 452K to 352K.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among clothes Steamer brands worldwide moved from 21.9% to 23.6%, and its estimated monthly branded searches moved from 585K to 560K.

## How did search popularity change for clothes Steamer brands worldwide in September 2026?

- In September 2026, Tefal overtook LG to rank 2nd among clothes Steamer brands worldwide, with 23.6% estimated Share of Search.
- In September 2026, Samsung lost estimated Share of Search among clothes Steamer brands worldwide, from 16.7% to 14.8%.

## Month by month

| Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | Tefal estimated searches | Tefal Share of Search | Tefal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 452K | 16.9% | 4 | 585K | 21.9% | 2 |
| Nov 2025 | 431K | 14% | 4 | 918K | 29.8% | 2 |
| Dec 2025 | 397K | 13.3% | 4 | 734K | 24.7% | 2 |
| Jan 2026 | 397K | 14.5% | 4 | 715K | 26% | 2 |
| Feb 2026 | 377K | 15.4% | 4 | 571K | 23.3% | 2 |
| Mar 2026 | 377K | 15% | 4 | 571K | 22.7% | 3 |
| Apr 2026 | 352K | 16% | 4 | 467K | 21.2% | 2 |
| May 2026 | 352K | 15.5% | 4 | 549K | 24.2% | 2 |
| Jun 2026 | 352K | 16.1% | 4 | 458K | 21% | 2 |
| Jul 2026 | 377K | 16.7% | 4 | 391K | 17.3% | 3 |
| Aug 2026 | 422K | 16.7% | 4 | 478K | 19% | 3 |
| Sep 2026 | 352K | 14.8% | 4 | 560K | 23.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Samsung’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.
- **Tefal**: Measured on the search terms “tefal”, “tefal air fryer” and “tefal ingenio”, summed into one figure.

- [Samsung profile](/demand/global-en/brands/samsung)
- [Tefal profile](/demand/global-en/brands/tefal)
- [All clothes Steamer brands worldwide](/demand/global-en/categories/clothes-steamer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Samsung or Tefal?

In September 2026, Tefal had more branded searches than Samsung among clothes Steamer brands worldwide. Tefal was estimated to have 560K branded searches compared to Samsung’s 352K, and held a 23.6% Share of Search versus Samsung’s 14.8%.

## Cite this page

Brandwave. "Samsung vs Tefal: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/samsung-vs-tefal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/samsung-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.