---
title: "Samsung vs Smeg: Which is searched more?"
description: "Which is more popular in search, Samsung or Smeg? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/samsung-vs-smeg"
publisher: "Brandwave"
---

# Samsung vs Smeg: Which is searched more?

Which is more popular in search, Samsung or Smeg? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Samsung and Smeg
- **Competitive set**: Washing machine brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Samsung Share of Search**: 5.5%
- **Smeg Share of Search**: 18.1%

## Which is more popular in search, Samsung or Smeg?

- In September 2026, Smeg had more branded searches than Samsung among washing machine brands worldwide. Smeg was estimated to have 1.2M branded searches compared to Samsung’s 352K, and held an 18.1% Share of Search versus Samsung’s 5.5%.
- Smeg was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among washing machine brands worldwide moved from 6.4% to 5.5%, and its estimated monthly branded searches moved from 452K to 352K.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among washing machine brands worldwide moved from 16.9% to 18.1%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for washing machine brands worldwide in September 2026?

- In September 2026, Smeg overtook Whirlpool to rank 2nd among washing machine brands worldwide, with 18.1% estimated Share of Search.
- In September 2026, Samsung lost estimated Share of Search among washing machine brands worldwide, from 6.4% to 5.5%.

## Month by month

| Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | Smeg estimated searches | Smeg Share of Search | Smeg rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 452K | 6.4% | 7 | 1.2M | 16.9% | 3 |
| Nov 2025 | 431K | 5.5% | 8 | 1.4M | 17.7% | 2 |
| Dec 2025 | 397K | 5.7% | 8 | 1.4M | 19.7% | 2 |
| Jan 2026 | 397K | 5.6% | 8 | 1.4M | 19.5% | 2 |
| Feb 2026 | 377K | 6.3% | 7 | 1.1M | 18.8% | 2 |
| Mar 2026 | 377K | 5.7% | 8 | 1.1M | 17% | 2 |
| Apr 2026 | 352K | 5.4% | 8 | 967K | 15% | 3 |
| May 2026 | 352K | 5.4% | 8 | 967K | 14.8% | 3 |
| Jun 2026 | 352K | 5.2% | 8 | 844K | 12.4% | 3 |
| Jul 2026 | 377K | 5.7% | 8 | 992K | 15% | 3 |
| Aug 2026 | 422K | 6.4% | 8 | 1M | 15.6% | 3 |
| Sep 2026 | 352K | 5.5% | 8 | 1.2M | 18.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Samsung’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.
- **Smeg**: Measured on the search terms “smeg”, “smeg coffee machine”, “smeg fridge” and “smeg toaster”, summed into one figure.

- [Samsung profile](/demand/global-en/brands/samsung)
- [Smeg profile](/demand/global-en/brands/smeg)
- [All washing machine brands worldwide](/demand/global-en/categories/washing-machine-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Samsung or Smeg?

In September 2026, Smeg had more branded searches than Samsung among washing machine brands worldwide. Smeg was estimated to have 1.2M branded searches compared to Samsung’s 352K, and held an 18.1% Share of Search versus Samsung’s 5.5%.

## Cite this page

Brandwave. "Samsung vs Smeg: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/samsung-vs-smeg

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/samsung-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.