---
title: "Samsonite vs Tumi: Which is searched more?"
description: "Which is more popular in search, Samsonite or Tumi? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/samsonite-vs-tumi"
publisher: "Brandwave"
---

# Samsonite vs Tumi: Which is searched more?

Which is more popular in search, Samsonite or Tumi? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Samsonite and Tumi
- **Competitive set**: Luggage brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Samsonite Share of Search**: 46.9%
- **Tumi Share of Search**: 30.9%

## Which is more popular in search, Samsonite or Tumi?

- In September 2026, Samsonite had more branded searches than Tumi among luggage brands worldwide. Samsonite was estimated to have 1.1M branded searches compared to Tumi’s 740K, and held a 46.9% Share of Search versus Tumi’s 30.9%.
- Samsonite was ahead of Tumi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsonite’s estimated Share of Search among luggage brands worldwide moved from 46.7% to 46.9%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 12 months ending September 2026, Tumi’s estimated Share of Search among luggage brands worldwide moved from 30.4% to 30.9%, and its estimated monthly branded searches moved from 731K to 740K.

## How did search popularity change for luggage brands worldwide in September 2026?

- In September 2026, Tumi gained estimated Share of Search among luggage brands worldwide, from 28% to 30.9%.
- In September 2026, Samsonite lost estimated Share of Search among luggage brands worldwide, from 50.6% to 46.9%.

## Month by month

| Month | Samsonite estimated searches | Samsonite Share of Search | Samsonite rank | Tumi estimated searches | Tumi Share of Search | Tumi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1M | 46.7% | 1 | 731K | 30.4% | 2 |
| Nov 2025 | 1.6M | 47.6% | 1 | 907K | 26.2% | 2 |
| Dec 2025 | 1.4M | 45.1% | 1 | 907K | 29.9% | 2 |
| Jan 2026 | 1.3M | 49.3% | 1 | 742K | 27.8% | 2 |
| Feb 2026 | 1.1M | 46.2% | 1 | 714K | 29.7% | 2 |
| Mar 2026 | 1.1M | 45% | 1 | 725K | 29.4% | 2 |
| Apr 2026 | 1.1M | 45.6% | 1 | 725K | 29.7% | 2 |
| May 2026 | 1.2M | 45.2% | 1 | 742K | 28.5% | 2 |
| Jun 2026 | 1.2M | 46.4% | 1 | 725K | 28.7% | 2 |
| Jul 2026 | 1.4M | 50.1% | 1 | 742K | 27.4% | 2 |
| Aug 2026 | 1.4M | 50.6% | 1 | 751K | 28% | 2 |
| Sep 2026 | 1.1M | 46.9% | 1 | 740K | 30.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Samsonite’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Samsonite**: Measured on the search terms “samsonite”, “samsonite carry on”, “samsonite lite box”, “samsonite luggage”, “samsonite proxis” and “samsonite suitcase”, summed into one figure.
- **Tumi**: Measured on the search terms “tumi”, “tumi backpack”, “tumi bags” and “tumi luggage”, summed into one figure.

- [Samsonite profile](/demand/global-en/brands/samsonite)
- [Tumi profile](/demand/global-en/brands/tumi)
- [All luggage brands worldwide](/demand/global-en/categories/luggage-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Samsonite or Tumi?

In September 2026, Samsonite had more branded searches than Tumi among luggage brands worldwide. Samsonite was estimated to have 1.1M branded searches compared to Tumi’s 740K, and held a 46.9% Share of Search versus Tumi’s 30.9%.

## Cite this page

Brandwave. "Samsonite vs Tumi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/samsonite-vs-tumi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/samsonite-vs-tumi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.