--- title: "Sam Edelman vs VIVAIA: Which is searched more?" description: "Is Sam Edelman or VIVAIA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballet flat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sam-edelman-vs-vivaia" publisher: "Brandwave" --- # Sam Edelman vs VIVAIA: Which is searched more? Is Sam Edelman or VIVAIA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ballet flat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sam Edelman and VIVAIA - **Competitive set**: Ballet flat brands - **Market**: Global - **Month measured**: Sep 2026 - **Sam Edelman Share of Search**: 45% - **VIVAIA Share of Search**: 3% ## Is Sam Edelman or VIVAIA more popular in search? - In September 2026, Sam Edelman had more branded searches than VIVAIA among ballet flat brands worldwide. Sam Edelman had about 90,500 branded searches, while VIVAIA had 6,000. Sam Edelman made up 45% of all ballet flat brand searches we track, and VIVAIA accounted for 3%. - Sam Edelman was ahead of VIVAIA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sam Edelman’s share of searches among ballet flat brands worldwide moved from 19.1% to 45%, and its estimated monthly branded searches moved from 22.2K to 90.5K. - Across the 12 months ending September 2026, VIVAIA’s share of searches among ballet flat brands worldwide moved from 3.4% to 3%, and its estimated monthly branded searches moved from 3.9K to 6K. ## Top ballet flat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sam Edelman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. VIVAIA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sam Edelman was listed before VIVAIA in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sam Edelman | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Margaux | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Repetto | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | VIVAIA | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Vionic | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Quince | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Rothy's | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Tieks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Birdies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | French Sole | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ballet flat brands - Asked ChatGPT "Which ballet flat brand should I buy?": 1. Sam Edelman, 2. Repetto, 3. Margaux, 4. Quince, 5. VIVAIA - Asked ChatGPT "What are the best ballet flat brands?": 1. Sam Edelman, 2. Margaux, 3. Repetto, 4. Quince, 5. VIVAIA - Asked ChatGPT "What's the best ballet flat brand for walking all day?": 1. Vionic, 2. VIVAIA, 3. Margaux - Searched Google, AI Overview "ballet flats": 1. Sam Edelman, 2. Margaux, 3. Rothy's - Searched Google, AI Overview "flats for women": 1. Rothy's, 2. Sam Edelman Not named in any answer: Tieks, Birdies and French Sole. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for ballet flat brands worldwide in September 2026? - In September 2026, Sam Edelman gained share of searches among ballet flat brands worldwide, from 44% to 45%. - Estimated monthly branded searches for VIVAIA worldwide rose 53.8% over 12 measured months, from 3.9K to 6K in September 2026. ## Month by month | Month | Sam Edelman estimated searches | Sam Edelman Share of Search | Sam Edelman rank | VIVAIA estimated searches | VIVAIA Share of Search | VIVAIA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 19.1% | 2 | 3.9K | 3.4% | 8 | | Nov 2025 | 27.1K | 23.6% | 2 | 3.9K | 3.4% | 7 | | Dec 2025 | 33.1K | 26.9% | 1 | 3.4K | 2.8% | 7 | | Jan 2026 | 18.1K | 19% | 2 | 3.4K | 3.6% | 8 | | Feb 2026 | 27.1K | 24.4% | 1 | 3.9K | 3.5% | 7 | | Mar 2026 | 40.5K | 25.1% | 1 | 7K | 4.3% | 7 | | Apr 2026 | 60.5K | 37.9% | 1 | 7.3K | 4.6% | 7 | | May 2026 | 90.5K | 39.8% | 1 | 9K | 4% | 7 | | Jun 2026 | 60.5K | 25.3% | 2 | 7.3K | 3% | 7 | | Jul 2026 | 110K | 45.3% | 1 | 6.3K | 2.6% | 7 | | Aug 2026 | 90.5K | 44% | 1 | 6K | 2.9% | 8 | | Sep 2026 | 90.5K | 45% | 1 | 6K | 3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Sam Edelman’s and VIVAIA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sam Edelman**: Measured on the search term “sam edelman flats”. - **VIVAIA**: Measured on the search terms “vivaia ballet flats” and “vivaia flats”, summed into one figure. - [Sam Edelman profile](/demand/global-en/brands/sam-edelman) - [VIVAIA profile](/demand/global-en/brands/vivaia) - [All ballet flat brands worldwide](/demand/global-en/categories/ballet-flat-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sam Edelman or VIVAIA more popular in search? In September 2026, Sam Edelman had more branded searches than VIVAIA among ballet flat brands worldwide. Sam Edelman had about 90,500 branded searches, while VIVAIA had 6,000. Sam Edelman made up 45% of all ballet flat brand searches we track, and VIVAIA accounted for 3%. ## Cite this page Brandwave. "Sam Edelman vs VIVAIA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sam-edelman-vs-vivaia This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sam-edelman-vs-vivaia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.