--- title: "Sam Edelman vs Steve Madden: Which is searched more?" description: "Is Sam Edelman or Steve Madden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loafer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sam-edelman-vs-steve-madden" publisher: "Brandwave" --- # Sam Edelman vs Steve Madden: Which is searched more? Is Sam Edelman or Steve Madden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loafer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sam Edelman and Steve Madden - **Competitive set**: Loafer brands - **Market**: Global - **Month measured**: Sep 2026 - **Sam Edelman Share of Search**: 4.3% - **Steve Madden Share of Search**: 7.8% ## Is Sam Edelman or Steve Madden more popular in search? - In September 2026, Steve Madden had more branded searches than Sam Edelman among loafer brands worldwide. Steve Madden had about 33,100 branded searches, while Sam Edelman had 18,100. Steve Madden made up 7.8% of all loafer brand searches we track, and Sam Edelman accounted for 4.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Sam Edelman took it in April 2026, Steve Madden took it in May 2026. - Across the 12 months ending September 2026, Sam Edelman’s share of searches among loafer brands worldwide moved from 6.3% to 4.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K. - Across the 12 months ending September 2026, Steve Madden’s share of searches among loafer brands worldwide moved from 6.3% to 7.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K. ## Top loafer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Steve Madden was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sam Edelman did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | G.H. Bass | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Meermin | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cole Haan | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Gucci | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Crockett & Jones | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Steve Madden | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tod’s | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dr. Martens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sebago | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vagabond | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sam Edelman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about loafer brands - Asked ChatGPT "Which loafer brand should I buy?": 1. G.H. Bass, 2. Meermin, 3. Cole Haan, 4. Gucci - Asked ChatGPT "What are the best loafer brands?": 1. G.H. Bass, 2. Crockett & Jones, 3. Meermin, 4. Tod’s, 5. Cole Haan, 6. Gucci - Asked ChatGPT "What's the best loafer brand for wearing to the office?": 1. G.H. Bass, 2. Cole Haan, 3. Meermin - Searched Google, AI Overview "loafers": 1. G.H. Bass, 2. Gucci - Searched Google, AI Overview "womens loafers": 1. G.H. Bass, 2. Steve Madden Not named in any answer: Dr. Martens, Sebago, Vagabond and Sam Edelman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for loafer brands worldwide in September 2026? - In September 2026, Vagabond overtook Cole Haan and Sam Edelman to rank 7th among loafer brands worldwide, with 5.2% of the searches. - In September 2026, Steve Madden gained share of searches among loafer brands worldwide, from 5.7% to 7.8%. - Estimated monthly branded searches for Sam Edelman worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. ## Month by month | Month | Sam Edelman estimated searches | Sam Edelman Share of Search | Sam Edelman rank | Steve Madden estimated searches | Steve Madden Share of Search | Steve Madden rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 6.3% | 4 | 27.1K | 6.3% | 5 | | Nov 2025 | 22.2K | 5.1% | 6 | 27.1K | 6.3% | 5 | | Dec 2025 | 18.1K | 4.6% | 7 | 22.2K | 5.6% | 6 | | Jan 2026 | 18.1K | 5.1% | 7 | 22.2K | 6.2% | 6 | | Feb 2026 | 22.2K | 7% | 4 | 22.2K | 7% | 6 | | Mar 2026 | 22.2K | 5.5% | 7 | 27.1K | 6.8% | 5 | | Apr 2026 | 40.5K | 10.3% | 4 | 27.1K | 6.9% | 6 | | May 2026 | 22.2K | 6% | 6 | 27.1K | 7.3% | 5 | | Jun 2026 | 9.9K | 3.2% | 9 | 14.8K | 4.7% | 7 | | Jul 2026 | 12.1K | 4% | 8 | 14.8K | 4.9% | 7 | | Aug 2026 | 14.8K | 3.8% | 8 | 22.2K | 5.7% | 5 | | Sep 2026 | 18.1K | 4.3% | 9 | 33.1K | 7.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Sam Edelman’s and Steve Madden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sam Edelman**: Measured on the search term “sam edelman loafers”. - **Steve Madden**: Measured on the search term “steve madden loafers”. - [Sam Edelman profile](/demand/global-en/brands/sam-edelman) - [Steve Madden profile](/demand/global-en/brands/steve-madden) - [All loafer brands worldwide](/demand/global-en/categories/loafer-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sam Edelman or Steve Madden more popular in search? In September 2026, Steve Madden had more branded searches than Sam Edelman among loafer brands worldwide. Steve Madden had about 33,100 branded searches, while Sam Edelman had 18,100. Steve Madden made up 7.8% of all loafer brand searches we track, and Sam Edelman accounted for 4.3%. ## Cite this page Brandwave. "Sam Edelman vs Steve Madden: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sam-edelman-vs-steve-madden This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sam-edelman-vs-steve-madden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.