---
title: "SALT & STONE vs Wild: Which is more popular by branded search?"
description: "Which is more popular in search, SALT & STONE or Wild? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/salt-and-stone-vs-wild"
publisher: "Brandwave"
---

# SALT & STONE vs Wild: Which is more popular by branded search?

Which is more popular in search, SALT & STONE or Wild? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: SALT & STONE and Wild
- **Competitive set**: Deodorant and body care brands
- **Market**: Global
- **Month measured**: Aug 2026
- **SALT & STONE Share of Search**: 29.2%
- **Wild Share of Search**: 20.8%

## Which is more popular in search, SALT & STONE or Wild?

- In August 2026, SALT & STONE had more branded searches than Wild among deodorant and body care brands worldwide. SALT & STONE was estimated to have 459K branded searches compared to Wild’s 327K, and held a 29.2% Share of Search versus Wild’s 20.8%.
- The lead changed hands once in the 11 months ending August 2026: SALT & STONE took it in November 2025.
- Across the 11 months ending August 2026, SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide moved from 22% to 29.2%, and its estimated monthly branded searches moved from 302K to 459K.
- Across the 11 months ending August 2026, Wild’s estimated Share of Search among deodorant and body care brands worldwide moved from 24.1% to 20.8%, and its estimated monthly branded searches moved from 331K to 327K.

## How did search popularity change for deodorant and body care brands worldwide in August 2026?

- In August 2026, Dr. Squatch overtook Wild to rank 2nd among deodorant and body care brands worldwide, at 24.9%.
- In August 2026, Wild lost estimated Share of Search among deodorant and body care brands worldwide, from 25.1% to 20.8%.
- SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide has gained ground for 3 months in a row, from 25% to 29.2% in August 2026.

## Month by month

| Month | SALT & STONE estimated searches | SALT & STONE Share of Search | SALT & STONE rank | Wild estimated searches | Wild Share of Search | Wild rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 302K | 22% | 3 | 331K | 24.1% | 2 |
| Nov 2025 | 489K | 28.1% | 2 | 328K | 18.9% | 3 |
| Dec 2025 | 510K | 30.9% | 1 | 267K | 16.2% | 4 |
| Jan 2026 | 367K | 26.4% | 2 | 267K | 19.2% | 4 |
| Feb 2026 | 356K | 26.8% | 2 | 267K | 20.1% | 3 |
| Mar 2026 | 367K | 25% | 2 | 326K | 22.2% | 3 |
| Apr 2026 | 375K | 26.7% | 2 | 267K | 19% | 3 |
| May 2026 | 369K | 25% | 2 | 327K | 22.1% | 3 |
| Jun 2026 | 383K | 26.7% | 1 | 326K | 22.7% | 3 |
| Jul 2026 | 459K | 29.2% | 1 | 395K | 25.1% | 2 |
| Aug 2026 | 459K | 29.2% | 1 | 327K | 20.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using SALT & STONE’s and Wild’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **SALT & STONE**: Measured on the search terms “salt & stone”, “salt and stone”, “salt and stone body wash”, “salt and stone deodorant” and “saltandstone”, summed into one figure.
- **Wild**: Measured on the search terms “we are wild”, “wild body wash”, “wild cosmetics”, “wild deodorant” and “wild refill”, summed into one figure.

- [SALT & STONE profile](/demand/global-en/brands/salt-and-stone)
- [Wild profile](/demand/global-en/brands/wild)
- [All deodorant and body care brands worldwide](/demand/global-en/categories/deodorant-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, SALT & STONE or Wild?

In August 2026, SALT & STONE had more branded searches than Wild among deodorant and body care brands worldwide. SALT & STONE was estimated to have 459K branded searches compared to Wild’s 327K, and held a 29.2% Share of Search versus Wild’s 20.8%.

## Cite this page

Brandwave. "SALT & STONE vs Wild: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/salt-and-stone-vs-wild

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/salt-and-stone-vs-wild. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.