--- title: "Salomon vs Thursday Boot Company: Which is searched more?" description: "Is Salomon or Thursday Boot Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waist belt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/salomon-vs-thursday-boot-company" publisher: "Brandwave" --- # Salomon vs Thursday Boot Company: Which is searched more? Is Salomon or Thursday Boot Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waist belt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Salomon and Thursday Boot Company - **Competitive set**: Waist belt brands - **Market**: Global - **Month measured**: Sep 2026 - **Salomon Share of Search**: 0.03% - **Thursday Boot Company Share of Search**: 9.8% ## Is Salomon or Thursday Boot Company more popular in search? - In September 2026, Thursday Boot Company had more branded searches than Salomon among waist belt brands worldwide. Thursday Boot Company had about 90,500 branded searches, while Salomon had 320. Thursday Boot Company made up 9.8% of all waist belt brand searches we track, and Salomon accounted for 0.03%. - Thursday Boot Company was ahead of Salomon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Salomon’s share of searches among waist belt brands worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 210 to 320. - Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among waist belt brands worldwide held steady at 9.8%, and its estimated monthly branded searches held steady at 90.5K. ## Top waist belt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Salomon was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Thursday Boot Company was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thursday Boot Company was listed before Salomon in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Madewell | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Thursday Boot Company | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Nathan | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Salomon | Not ranked | 1 of 3 | 2 of 2 | 3 of 5 | | Osprey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waist belt brands - Asked ChatGPT "Which waist belt brand should I buy?": 1. Madewell, 2. Thursday Boot Company - Asked ChatGPT "What are the best waist belt brands?": 1. Thursday Boot Company, 2. Madewell - Asked ChatGPT "What's the best waist belt brand for running and hiking?": 1. Salomon - Searched Google, AI Overview "running waist belt": 1. Salomon - Searched Google, AI Overview "water bottle belt": 1. Salomon, 2. Nathan Not named in any answer: Osprey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for waist belt brands worldwide in September 2026? - In September 2026, Thursday Boot Company gained share of searches among waist belt brands worldwide, from 6.8% to 9.8%. - Estimated monthly branded searches for Salomon worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026. ## Month by month | Month | Salomon estimated searches | Salomon Share of Search | Salomon rank | Thursday Boot Company estimated searches | Thursday Boot Company Share of Search | Thursday Boot Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 0.02% | 4 | 90.5K | 9.8% | 2 | | Nov 2025 | 210 | 0.02% | 4 | 110K | 8.2% | 2 | | Dec 2025 | 170 | 0.01% | 4 | 135K | 11.8% | 2 | | Jan 2026 | 170 | 0.02% | 4 | 110K | 14% | 2 | | Feb 2026 | 210 | 0.03% | 4 | 74K | 11.8% | 2 | | Mar 2026 | 210 | 0.02% | 4 | 60.5K | 6.8% | 2 | | Apr 2026 | 210 | 0.02% | 4 | 60.5K | 6.8% | 2 | | May 2026 | 260 | 0.03% | 4 | 60.5K | 6.8% | 2 | | Jun 2026 | 210 | 0.03% | 4 | 40.5K | 5.6% | 2 | | Jul 2026 | 590 | 0.08% | 4 | 40.5K | 5.6% | 2 | | Aug 2026 | 390 | 0.04% | 4 | 60.5K | 6.8% | 2 | | Sep 2026 | 320 | 0.03% | 4 | 90.5K | 9.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Salomon’s and Thursday Boot Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Salomon**: Measured on the search term “salomon waist belt”. - **Thursday Boot Company**: Measured on the search terms “thursday boot” and “thursday boot company”, summed into one figure. - [Salomon profile](/demand/global-en/brands/salomon) - [Thursday Boot Company profile](/demand/global-en/brands/thursday-boot-company) - [All waist belt brands worldwide](/demand/global-en/categories/waist-belt-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Salomon or Thursday Boot Company more popular in search? In September 2026, Thursday Boot Company had more branded searches than Salomon among waist belt brands worldwide. Thursday Boot Company had about 90,500 branded searches, while Salomon had 320. Thursday Boot Company made up 9.8% of all waist belt brand searches we track, and Salomon accounted for 0.03%. ## Cite this page Brandwave. "Salomon vs Thursday Boot Company: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/salomon-vs-thursday-boot-company This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/salomon-vs-thursday-boot-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.