---
title: "Salomon vs The North Face: Which is searched more?"
description: "Which is more popular in search, Salomon or The North Face? Compare estimated monthly branded-search demand and Share of Search inside the Ski jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/salomon-vs-the-north-face"
publisher: "Brandwave"
---

# Salomon vs The North Face: Which is searched more?

Which is more popular in search, Salomon or The North Face? Compare estimated monthly branded-search demand and Share of Search inside the Ski jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Salomon and The North Face
- **Competitive set**: Ski jackets
- **Market**: Global
- **Month measured**: Aug 2026
- **Salomon Share of Search**: 1.5%
- **The North Face Share of Search**: 19.7%

## Which is more popular in search, Salomon or The North Face?

- In August 2026, The North Face had more branded searches than Salomon among ski jackets worldwide. The North Face was estimated to have 1.8M branded searches compared to Salomon’s 137K, and held a 19.7% Share of Search versus Salomon’s 1.5%.
- The North Face was ahead of Salomon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski jackets worldwide moved from 0.64% to 1.5%, and its estimated monthly branded searches moved from 93.4K to 137K.
- Across the 11 months ending August 2026, The North Face’s estimated Share of Search among ski jackets worldwide moved from 22.8% to 19.7%, and its estimated monthly branded searches moved from 3.4M to 1.8M.

## How did search popularity change for ski jackets worldwide in August 2026?

- In August 2026, The North Face lost estimated Share of Search among ski jackets worldwide, from 21.7% to 19.7%.
- Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.

## Month by month

| Month | Salomon estimated searches | Salomon Share of Search | Salomon rank | The North Face estimated searches | The North Face Share of Search | The North Face rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 93.4K | 0.64% | 5 | 3.4M | 22.8% | 3 |
| Nov 2025 | 93.4K | 0.45% | 5 | 5M | 24.1% | 3 |
| Dec 2025 | 93.4K | 0.51% | 5 | 4.1M | 22.1% | 3 |
| Jan 2026 | 114K | 0.67% | 5 | 4.1M | 24% | 3 |
| Feb 2026 | 87.8K | 0.73% | 5 | 2.7M | 22.8% | 3 |
| Mar 2026 | 107K | 1% | 5 | 2.2M | 21.8% | 3 |
| Apr 2026 | 102K | 1.3% | 5 | 1.5M | 18.5% | 3 |
| May 2026 | 118K | 1.4% | 5 | 1.8M | 21.3% | 3 |
| Jun 2026 | 131K | 1.6% | 5 | 1.5M | 18.5% | 3 |
| Jul 2026 | 131K | 1.5% | 5 | 1.8M | 21.7% | 3 |
| Aug 2026 | 137K | 1.5% | 5 | 1.8M | 19.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Salomon’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Salomon**: Measured on the search terms “hiking boots salomon”, “salomon com”, “salomon hiking shoes” and “salomon x ultra”, summed into one figure.
- **The North Face**: Measured on the search term “the north face”.

- [Salomon profile](/demand/global-en/brands/salomon)
- [The North Face profile](/demand/global-en/brands/the-north-face)
- [All ski jackets worldwide](/demand/global-en/categories/ski-jackets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Salomon or The North Face?

In August 2026, The North Face had more branded searches than Salomon among ski jackets worldwide. The North Face was estimated to have 1.8M branded searches compared to Salomon’s 137K, and held a 19.7% Share of Search versus Salomon’s 1.5%.

## Cite this page

Brandwave. "Salomon vs The North Face: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/salomon-vs-the-north-face

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/salomon-vs-the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.