---
title: "Salomon vs Spyder: Which is more popular by branded search?"
description: "Which is more popular in search, Salomon or Spyder? Compare estimated monthly branded-search demand and Share of Search inside the Ski jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/salomon-vs-spyder"
publisher: "Brandwave"
---

# Salomon vs Spyder: Which is more popular by branded search?

Which is more popular in search, Salomon or Spyder? Compare estimated monthly branded-search demand and Share of Search inside the Ski jackets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Salomon and Spyder
- **Competitive set**: Ski jackets
- **Market**: Global
- **Month measured**: Aug 2026
- **Salomon Share of Search**: 2%
- **Spyder Share of Search**: 0.17%

## Which is more popular in search, Salomon or Spyder?

- In August 2026, Salomon had more branded searches than Spyder among ski jackets worldwide. Salomon was estimated to have 137K branded searches compared to Spyder’s 12.1K, and held a 2% Share of Search versus Spyder’s 0.17%.
- Salomon was ahead of Spyder in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski jackets worldwide moved from 0.84% to 2%, and its estimated monthly branded searches moved from 93.4K to 137K.
- Across the 11 months ending August 2026, Spyder’s estimated Share of Search among ski jackets worldwide moved from 0.16% to 0.17%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

## How did search popularity change for ski jackets worldwide in August 2026?

- Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.
- Estimated monthly branded searches for Spyder worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

## Month by month

| Month | Salomon estimated searches | Salomon Share of Search | Salomon rank | Spyder estimated searches | Spyder Share of Search | Spyder rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 93.4K | 0.84% | 5 | 18.1K | 0.16% | 6 |
| Nov 2025 | 93.4K | 0.61% | 5 | 22.2K | 0.14% | 6 |
| Dec 2025 | 93.4K | 0.7% | 5 | 27.1K | 0.2% | 6 |
| Jan 2026 | 114K | 0.9% | 5 | 33.1K | 0.26% | 6 |
| Feb 2026 | 87.8K | 0.96% | 5 | 18.1K | 0.2% | 6 |
| Mar 2026 | 107K | 1.3% | 5 | 14.8K | 0.19% | 6 |
| Apr 2026 | 102K | 1.6% | 5 | 12.1K | 0.19% | 6 |
| May 2026 | 118K | 1.8% | 5 | 9.9K | 0.15% | 6 |
| Jun 2026 | 131K | 2.1% | 5 | 8.1K | 0.13% | 6 |
| Jul 2026 | 131K | 2% | 5 | 9.9K | 0.15% | 6 |
| Aug 2026 | 137K | 2% | 5 | 12.1K | 0.17% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Salomon’s and Spyder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Salomon**: Measured on the search terms “hiking boots salomon”, “salomon com”, “salomon hiking shoes” and “salomon x ultra”, summed into one figure.
- **Spyder**: Measured on the search term “spyder ski”.

- [Salomon profile](/demand/global-en/brands/salomon)
- [Spyder profile](/demand/global-en/brands/spyder)
- [All ski jackets worldwide](/demand/global-en/categories/ski-jackets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Salomon or Spyder?

In August 2026, Salomon had more branded searches than Spyder among ski jackets worldwide. Salomon was estimated to have 137K branded searches compared to Spyder’s 12.1K, and held a 2% Share of Search versus Spyder’s 0.17%.

## Cite this page

Brandwave. "Salomon vs Spyder: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/salomon-vs-spyder

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/salomon-vs-spyder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.