---
title: "Salomon vs Skechers: Which is searched more?"
description: "Is Salomon or Skechers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/salomon-vs-skechers"
publisher: "Brandwave"
---

# Salomon vs Skechers: Which is searched more?

Is Salomon or Skechers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Salomon and Skechers
- **Competitive set**: Sneaker brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Salomon Share of Search**: 1.1%
- **Skechers Share of Search**: 6.6%

## Is Salomon or Skechers more popular in search?

- In September 2026, Skechers had more branded searches than Salomon among sneaker brands worldwide. Skechers had about 6.1 million branded searches, while Salomon had 1 million. Skechers made up 6.6% of all sneaker brand searches we track, and Salomon accounted for 1.1%.
- Skechers was ahead of Salomon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Salomon’s share of searches among sneaker brands worldwide moved from 0.57% to 1.1%, and its estimated monthly branded searches moved from 550K to 1M.
- Across the 12 months ending September 2026, Skechers’ share of searches among sneaker brands worldwide moved from 6.4% to 6.6%, and its estimated monthly branded searches held steady at 6.1M.

## How did search popularity change for sneaker brands worldwide in September 2026?

- In September 2026, Skechers gained share of searches among sneaker brands worldwide, from 5.8% to 6.6%.
- Estimated monthly branded searches for Salomon worldwide rose 81.8% over 12 measured months, from 550K to 1M in September 2026.

## Month by month

| Month | Salomon estimated searches | Salomon Share of Search | Salomon rank | Skechers estimated searches | Skechers Share of Search | Skechers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 0.57% | 11 | 6.1M | 6.4% | 6 |
| Nov 2025 | 550K | 0.44% | 11 | 7.5M | 5.9% | 5 |
| Dec 2025 | 550K | 0.5% | 11 | 6.1M | 5.6% | 6 |
| Jan 2026 | 673K | 0.7% | 11 | 6.1M | 6.3% | 6 |
| Feb 2026 | 550K | 0.62% | 11 | 5M | 5.6% | 6 |
| Mar 2026 | 673K | 0.61% | 11 | 6.1M | 5.6% | 6 |
| Apr 2026 | 673K | 0.68% | 12 | 6.1M | 6.2% | 6 |
| May 2026 | 673K | 0.63% | 11 | 7.5M | 7% | 5 |
| Jun 2026 | 673K | 0.71% | 11 | 6.1M | 6.4% | 6 |
| Jul 2026 | 673K | 0.7% | 11 | 5M | 5.2% | 6 |
| Aug 2026 | 823K | 0.78% | 11 | 6.1M | 5.8% | 6 |
| Sep 2026 | 1M | 1.1% | 11 | 6.1M | 6.6% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Salomon’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Salomon**: Measured on the search term “salomon shoes”.
- **Skechers**: Measured on the search term “skechers”.

- [Salomon profile](/demand/global-en/brands/salomon)
- [Skechers profile](/demand/global-en/brands/skechers)
- [All sneaker brands worldwide](/demand/global-en/categories/sneaker-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Salomon or Skechers more popular in search?

In September 2026, Skechers had more branded searches than Salomon among sneaker brands worldwide. Skechers had about 6.1 million branded searches, while Salomon had 1 million. Skechers made up 6.6% of all sneaker brand searches we track, and Salomon accounted for 1.1%.

## Cite this page

Brandwave. "Salomon vs Skechers: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/salomon-vs-skechers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/salomon-vs-skechers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.