---
title: "Salesforce Personalization vs Sitecore: Which is searched more?"
description: "Is Salesforce Personalization or Sitecore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/salesforce-personalization-vs-sitecore"
publisher: "Brandwave"
---

# Salesforce Personalization vs Sitecore: Which is searched more?

Is Salesforce Personalization or Sitecore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personalisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Salesforce Personalization and Sitecore
- **Competitive set**: Personalisation platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Salesforce Personalization Share of Search**: 0.21%
- **Sitecore Share of Search**: 5.2%

## Is Salesforce Personalization or Sitecore more popular in search?

- In September 2026, Sitecore had more branded searches than Salesforce Personalization among personalisation platforms worldwide. Sitecore had about 18,100 branded searches, while Salesforce Personalization had 720. Sitecore made up 5.2% of all personalisation platform searches we track, and Salesforce Personalization accounted for 0.21%.
- Sitecore was ahead of Salesforce Personalization in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Salesforce Personalization’s share of searches among personalisation platforms worldwide moved from 0.24% to 0.21%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Sitecore’s share of searches among personalisation platforms worldwide moved from 7.3% to 5.2%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

## Top personalisation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salesforce Personalization was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sitecore did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Optimizely | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Bloomreach | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Dynamic Yield | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Adobe Target | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Insider | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Salesforce Personalization | 6th | 3 of 3 | 0 of 2 | 3 of 5 |
| Algolia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sitecore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Coveo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about personalisation platforms

- Asked ChatGPT "Which personalisation platform should I use?": 1. Optimizely, 2. Bloomreach, 3. Dynamic Yield, 4. Salesforce Personalization, 5. Insider
- Asked ChatGPT "What are the best personalisation platforms?": 1. Adobe Target, 2. Optimizely, 3. Dynamic Yield, 4. Bloomreach, 5. Insider, 6. Salesforce Personalization
- Asked ChatGPT "What's the best personalisation platform for a retail team?": 1. Dynamic Yield, 2. Bloomreach, 3. Salesforce Personalization, 4. Optimizely
- Searched Google, AI Overview "personalisation platform": 1. Adobe Target, 2. Insider, 3. Optimizely, 4. Bloomreach
- Searched Google, AI Overview "website personalisation software": 1. Bloomreach

Not named in any answer: Algolia, Sitecore and Coveo.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for personalisation platforms worldwide in September 2026?

- In September 2026, Bloomreach overtook Sitecore to rank 3rd among personalisation platforms worldwide, with 5.2% of the searches.
- Estimated monthly branded searches for Sitecore worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
- Estimated monthly branded searches for Salesforce Personalization worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

## Month by month

| Month | Salesforce Personalization estimated searches | Salesforce Personalization Share of Search | Salesforce Personalization rank | Sitecore estimated searches | Sitecore Share of Search | Sitecore rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 0.24% | 8 | 27.1K | 7.3% | 3 |
| Nov 2025 | 880 | 0.25% | 8 | 22.2K | 6.2% | 3 |
| Dec 2025 | 590 | 0.17% | 8 | 18.1K | 5.4% | 3 |
| Jan 2026 | 880 | 0.21% | 8 | 22.2K | 5.3% | 3 |
| Feb 2026 | 880 | 0.25% | 8 | 22.2K | 6.3% | 3 |
| Mar 2026 | 880 | 0.24% | 8 | 22.2K | 6.1% | 3 |
| Apr 2026 | 720 | 0.2% | 8 | 22.2K | 6.2% | 3 |
| May 2026 | 720 | 0.21% | 8 | 18.1K | 5.3% | 3 |
| Jun 2026 | 720 | 0.21% | 8 | 22.2K | 6.4% | 3 |
| Jul 2026 | 720 | 0.21% | 8 | 18.1K | 5.3% | 3 |
| Aug 2026 | 720 | 0.21% | 8 | 18.1K | 5.4% | 3 |
| Sep 2026 | 720 | 0.21% | 8 | 18.1K | 5.2% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Salesforce Personalization’s and Sitecore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Salesforce Personalization**: Measured on the search term “salesforce personalization”.
- **Sitecore**: Measured on the search term “sitecore”.

- [Salesforce Personalization profile](/demand/global-en/brands/salesforce-personalization)
- [Sitecore profile](/demand/global-en/brands/sitecore)
- [All personalisation platforms worldwide](/demand/global-en/categories/personalisation-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Salesforce Personalization or Sitecore more popular in search?

In September 2026, Sitecore had more branded searches than Salesforce Personalization among personalisation platforms worldwide. Sitecore had about 18,100 branded searches, while Salesforce Personalization had 720. Sitecore made up 5.2% of all personalisation platform searches we track, and Salesforce Personalization accounted for 0.21%.

## Cite this page

Brandwave. "Salesforce Personalization vs Sitecore: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/salesforce-personalization-vs-sitecore

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/salesforce-personalization-vs-sitecore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
