--- title: "Sakura vs Winsor & Newton: Which is searched more?" description: "Is Sakura or Winsor & Newton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sakura-color-vs-winsor-and-newton" publisher: "Brandwave" --- # Sakura vs Winsor & Newton: Which is searched more? Is Sakura or Winsor & Newton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sakura and Winsor & Newton - **Competitive set**: Art supply brands - **Market**: Global - **Month measured**: Sep 2026 - **Sakura Share of Search**: 3.6% - **Winsor & Newton Share of Search**: 3.7% ## Is Sakura or Winsor & Newton more popular in search? - In September 2026, Sakura and Winsor & Newton were level in searches among art supply brands worldwide, with an estimated 48.4K versus 49.5K branded searches, at 3.6% and 3.7% of the total. - The lead changed hands 2 times in the 12 months ending September 2026: Sakura took it in July 2026, Winsor & Newton took it in September 2026. - Across the 12 months ending September 2026, Sakura’s share of searches among art supply brands worldwide moved from 2.4% to 3.6%, and its estimated monthly branded searches moved from 33.5K to 48.4K. - Across the 12 months ending September 2026, Winsor & Newton’s share of searches among art supply brands worldwide moved from 3.6% to 3.7%, and its estimated monthly branded searches held steady at 49.5K. ## Top art supply brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Winsor & Newton was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sakura was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Winsor & Newton was listed before Sakura in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Faber-Castell | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prismacolor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Winsor & Newton | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Caran d’Ache | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Liquitex | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Daniel Smith | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Staedtler | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Copic | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Sakura | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Ohuhu | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Crayola | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Derwent | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Arteza | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Posca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about art supply brands - Asked ChatGPT "Which art supply brand should I buy?": 1. Prismacolor, 2. Winsor & Newton, 3. Liquitex, 4. Faber-Castell - Asked ChatGPT "What are the best art supply brands?": 1. Winsor & Newton, 2. Faber-Castell, 3. Caran d’Ache, 4. Liquitex, 5. Prismacolor, 6. Daniel Smith, 7. Copic, 8. Ohuhu, 9. Sakura, 10. Staedtler, 11. Arteza, 12. Crayola - Asked ChatGPT "What's the best art supply brand for everyday drawing?": 1. Faber-Castell, 2. Staedtler, 3. Prismacolor, 4. Sakura, 5. Derwent - Searched Google, AI Overview "art supply brands": 1. Faber-Castell, 2. Winsor & Newton, 3. Prismacolor, 4. Caran d’Ache, 5. Daniel Smith, 6. Copic, 7. Crayola, 8. Ohuhu - Searched Google, AI Overview "best art supplies": 1. Faber-Castell, 2. Prismacolor, 3. Caran d’Ache, 4. Liquitex Not named in any answer: Posca and Pentel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for art supply brands worldwide in September 2026? - In September 2026, Sakura lost share of searches among art supply brands worldwide, from 4.6% to 3.6%. - In September 2026, Winsor & Newton rose from 10th to 9th among art supply brands worldwide. ## Month by month | Month | Sakura estimated searches | Sakura Share of Search | Sakura rank | Winsor & Newton estimated searches | Winsor & Newton Share of Search | Winsor & Newton rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.5K | 2.4% | 11 | 49.5K | 3.6% | 9 | | Nov 2025 | 34.7K | 2.3% | 11 | 49.5K | 3.3% | 9 | | Dec 2025 | 48.7K | 3.1% | 10 | 60.5K | 3.8% | 8 | | Jan 2026 | 41K | 2.9% | 10 | 49.5K | 3.4% | 9 | | Feb 2026 | 39.8K | 3.2% | 10 | 40.5K | 3.2% | 9 | | Mar 2026 | 39.8K | 3.2% | 10 | 49.5K | 4% | 9 | | Apr 2026 | 39.5K | 3.3% | 10 | 49.5K | 4.1% | 9 | | May 2026 | 39.8K | 3.3% | 10 | 49.5K | 4.1% | 9 | | Jun 2026 | 47.2K | 4.2% | 10 | 49.5K | 4.4% | 9 | | Jul 2026 | 56.2K | 4.6% | 8 | 40.5K | 3.3% | 10 | | Aug 2026 | 68.4K | 4.6% | 8 | 49.5K | 3.3% | 10 | | Sep 2026 | 48.4K | 3.6% | 10 | 49.5K | 3.7% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Sakura’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sakura**: Measured on the search terms “sakura koi”, “sakura pens” and “sakura pigma”, summed into one figure. - **Winsor & Newton**: Measured on the search term “winsor newton”. - [Sakura profile](/demand/global-en/brands/sakura-color) - [Winsor & Newton profile](/demand/global-en/brands/winsor-and-newton) - [All art supply brands worldwide](/demand/global-en/categories/art-supply-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sakura or Winsor & Newton more popular in search? In September 2026, Sakura and Winsor & Newton were level in searches among art supply brands worldwide, with an estimated 48.4K versus 49.5K branded searches, at 3.6% and 3.7% of the total. ## Cite this page Brandwave. "Sakura vs Winsor & Newton: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sakura-color-vs-winsor-and-newton This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sakura-color-vs-winsor-and-newton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.