--- title: "Sakura vs Staedtler: Which is searched more?" description: "Is Sakura or Staedtler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sakura-color-vs-staedtler" publisher: "Brandwave" --- # Sakura vs Staedtler: Which is searched more? Is Sakura or Staedtler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sakura and Staedtler - **Competitive set**: Art supply brands - **Market**: Global - **Month measured**: Sep 2026 - **Sakura Share of Search**: 3.6% - **Staedtler Share of Search**: 5.6% ## Is Sakura or Staedtler more popular in search? - In September 2026, Staedtler had more branded searches than Sakura among art supply brands worldwide. Staedtler had about 74,000 branded searches, while Sakura had 48,400. Staedtler made up 5.6% of all art supply brand searches we track, and Sakura accounted for 3.6%. - Staedtler was ahead of Sakura in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sakura’s share of searches among art supply brands worldwide moved from 2.4% to 3.6%, and its estimated monthly branded searches moved from 33.5K to 48.4K. - Across the 12 months ending September 2026, Staedtler’s share of searches among art supply brands worldwide moved from 6.6% to 5.6%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top art supply brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sakura and Staedtler were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sakura and Staedtler were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Faber-Castell | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prismacolor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Winsor & Newton | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Caran d’Ache | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Liquitex | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Daniel Smith | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Staedtler | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Copic | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Sakura | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Ohuhu | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Crayola | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Derwent | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Arteza | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Posca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about art supply brands - Asked ChatGPT "Which art supply brand should I buy?": 1. Prismacolor, 2. Winsor & Newton, 3. Liquitex, 4. Faber-Castell - Asked ChatGPT "What are the best art supply brands?": 1. Winsor & Newton, 2. Faber-Castell, 3. Caran d’Ache, 4. Liquitex, 5. Prismacolor, 6. Daniel Smith, 7. Copic, 8. Ohuhu, 9. Sakura, 10. Staedtler, 11. Arteza, 12. Crayola - Asked ChatGPT "What's the best art supply brand for everyday drawing?": 1. Faber-Castell, 2. Staedtler, 3. Prismacolor, 4. Sakura, 5. Derwent - Searched Google, AI Overview "art supply brands": 1. Faber-Castell, 2. Winsor & Newton, 3. Prismacolor, 4. Caran d’Ache, 5. Daniel Smith, 6. Copic, 7. Crayola, 8. Ohuhu - Searched Google, AI Overview "best art supplies": 1. Faber-Castell, 2. Prismacolor, 3. Caran d’Ache, 4. Liquitex Not named in any answer: Posca and Pentel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for art supply brands worldwide in September 2026? - In September 2026, Staedtler gained share of searches among art supply brands worldwide, from 5% to 5.6%. - In September 2026, Sakura lost share of searches among art supply brands worldwide, from 4.6% to 3.6%. ## Month by month | Month | Sakura estimated searches | Sakura Share of Search | Sakura rank | Staedtler estimated searches | Staedtler Share of Search | Staedtler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.5K | 2.4% | 11 | 90.5K | 6.6% | 6 | | Nov 2025 | 34.7K | 2.3% | 11 | 74K | 5% | 7 | | Dec 2025 | 48.7K | 3.1% | 10 | 74K | 4.7% | 7 | | Jan 2026 | 41K | 2.9% | 10 | 90.5K | 6.3% | 6 | | Feb 2026 | 39.8K | 3.2% | 10 | 74K | 5.9% | 7 | | Mar 2026 | 39.8K | 3.2% | 10 | 74K | 6% | 6 | | Apr 2026 | 39.5K | 3.3% | 10 | 60.5K | 5% | 7 | | May 2026 | 39.8K | 3.3% | 10 | 60.5K | 5% | 7 | | Jun 2026 | 47.2K | 4.2% | 10 | 60.5K | 5.4% | 6 | | Jul 2026 | 56.2K | 4.6% | 8 | 60.5K | 4.9% | 7 | | Aug 2026 | 68.4K | 4.6% | 8 | 74K | 5% | 7 | | Sep 2026 | 48.4K | 3.6% | 10 | 74K | 5.6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Sakura’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sakura**: Measured on the search terms “sakura koi”, “sakura pens” and “sakura pigma”, summed into one figure. - **Staedtler**: Measured on the search term “staedtler”. - [Sakura profile](/demand/global-en/brands/sakura-color) - [Staedtler profile](/demand/global-en/brands/staedtler) - [All art supply brands worldwide](/demand/global-en/categories/art-supply-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sakura or Staedtler more popular in search? In September 2026, Staedtler had more branded searches than Sakura among art supply brands worldwide. Staedtler had about 74,000 branded searches, while Sakura had 48,400. Staedtler made up 5.6% of all art supply brand searches we track, and Sakura accounted for 3.6%. ## Cite this page Brandwave. "Sakura vs Staedtler: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sakura-color-vs-staedtler This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sakura-color-vs-staedtler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.