--- title: "Saint Laurent vs Thursday Boot Company: Which is searched more?" description: "Is Saint Laurent or Thursday Boot Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Leather jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/saint-laurent-vs-thursday-boot-company" publisher: "Brandwave" --- # Saint Laurent vs Thursday Boot Company: Which is searched more? Is Saint Laurent or Thursday Boot Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Leather jacket brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Saint Laurent and Thursday Boot Company - **Competitive set**: Leather jacket brands - **Market**: Global - **Month measured**: Sep 2026 - **Saint Laurent Share of Search**: 61.9% - **Thursday Boot Company Share of Search**: 5.6% ## Is Saint Laurent or Thursday Boot Company more popular in search? - In September 2026, Saint Laurent had more branded searches than Thursday Boot Company among leather jacket brands worldwide. Saint Laurent had about 1 million branded searches, while Thursday Boot Company had 90,500. Saint Laurent made up 61.9% of all leather jacket brand searches we track, and Thursday Boot Company accounted for 5.6%. - Saint Laurent was ahead of Thursday Boot Company in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Saint Laurent’s share of searches among leather jacket brands worldwide moved from 56.4% to 61.9%, and its estimated monthly branded searches held steady at 1M. - Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among leather jacket brands worldwide moved from 5.1% to 5.6%, and its estimated monthly branded searches held steady at 90.5K. ## Top leather jacket brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Saint Laurent was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Thursday Boot Company was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Thursday Boot Company was listed before Saint Laurent in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schott | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AllSaints | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Thursday Boot Company | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Saint Laurent | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Vanson Leathers | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Buffalo Jackson Trading Co | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | The Jacket Maker | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Belstaff | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Acne Studios | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about leather jacket brands - Asked ChatGPT "Which leather jacket brand should I buy?": 1. Schott, 2. AllSaints, 3. Thursday Boot Company, 4. Saint Laurent - Asked ChatGPT "What are the best leather jacket brands?": 1. Schott, 2. Saint Laurent, 3. AllSaints, 4. Vanson Leathers - Asked ChatGPT "What's the best leather jacket brand for everyday wear?": 1. Schott, 2. Thursday Boot Company, 3. AllSaints - Searched Google, AI Overview "leather jacket brands": 1. Schott, 2. Vanson Leathers, 3. AllSaints, 4. Saint Laurent, 5. Belstaff, 6. The Jacket Maker, 7. Buffalo Jackson Trading Co - Searched Google, AI Overview "men's leather jacket brand": 1. Schott, 2. Thursday Boot Company, 3. Buffalo Jackson Trading Co, 4. The Jacket Maker, 5. AllSaints, 6. Saint Laurent Not named in any answer: Acne Studios. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for leather jacket brands worldwide in September 2026? - In September 2026, Thursday Boot Company gained share of searches among leather jacket brands worldwide, from 4% to 5.6%. - In September 2026, Saint Laurent lost share of searches among leather jacket brands worldwide, from 66.3% to 61.9%. ## Month by month | Month | Saint Laurent estimated searches | Saint Laurent Share of Search | Saint Laurent rank | Thursday Boot Company estimated searches | Thursday Boot Company Share of Search | Thursday Boot Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 56.4% | 1 | 90.5K | 5.1% | 5 | | Nov 2025 | 1M | 51.4% | 1 | 110K | 5.7% | 5 | | Dec 2025 | 1.2M | 58.4% | 1 | 135K | 6.5% | 5 | | Jan 2026 | 1M | 58.5% | 1 | 110K | 6.4% | 5 | | Feb 2026 | 823K | 60.1% | 1 | 74K | 5.4% | 5 | | Mar 2026 | 1M | 63.3% | 1 | 60.5K | 3.8% | 5 | | Apr 2026 | 1M | 65.3% | 1 | 60.5K | 3.9% | 5 | | May 2026 | 1M | 65.1% | 1 | 60.5K | 3.9% | 5 | | Jun 2026 | 823K | 62.6% | 1 | 40.5K | 3.1% | 5 | | Jul 2026 | 1M | 68.5% | 1 | 40.5K | 2.8% | 5 | | Aug 2026 | 1M | 66.3% | 1 | 60.5K | 4% | 5 | | Sep 2026 | 1M | 61.9% | 1 | 90.5K | 5.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Saint Laurent’s and Thursday Boot Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Saint Laurent**: Measured on the search term “saint laurent”. - **Thursday Boot Company**: Measured on the search terms “thursday boot” and “thursday boot company”, summed into one figure. - [Saint Laurent profile](/demand/global-en/brands/saint-laurent) - [Thursday Boot Company profile](/demand/global-en/brands/thursday-boot-company) - [All leather jacket brands worldwide](/demand/global-en/categories/leather-jacket-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Saint Laurent or Thursday Boot Company more popular in search? In September 2026, Saint Laurent had more branded searches than Thursday Boot Company among leather jacket brands worldwide. Saint Laurent had about 1 million branded searches, while Thursday Boot Company had 90,500. Saint Laurent made up 61.9% of all leather jacket brand searches we track, and Thursday Boot Company accounted for 5.6%. ## Cite this page Brandwave. "Saint Laurent vs Thursday Boot Company: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/saint-laurent-vs-thursday-boot-company This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/saint-laurent-vs-thursday-boot-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.