---
title: "SafeGraph vs Unacast: Which is more popular by branded search?"
description: "Which is more popular in search, SafeGraph or Unacast? Compare estimated monthly branded-search demand and Share of Search inside the Foot traffic analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/safegraph-vs-unacast"
publisher: "Brandwave"
---

# SafeGraph vs Unacast: Which is more popular by branded search?

Which is more popular in search, SafeGraph or Unacast? Compare estimated monthly branded-search demand and Share of Search inside the Foot traffic analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: SafeGraph and Unacast
- **Competitive set**: Foot traffic analytics platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **SafeGraph Share of Search**: 1.6%
- **Unacast Share of Search**: 1.4%

## Which is more popular in search, SafeGraph or Unacast?

- In August 2026, SafeGraph had more branded searches than Unacast among foot traffic analytics platforms worldwide. SafeGraph was estimated to have 1K branded searches compared to Unacast’s 880, and held a 1.6% Share of Search versus Unacast’s 1.4%.
- SafeGraph was ahead of Unacast in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SafeGraph’s estimated Share of Search among foot traffic analytics platforms worldwide moved from 3% to 1.6%, and its estimated monthly branded searches moved from 2.4K to 1K.
- Across the 11 months ending August 2026, Unacast’s estimated Share of Search among foot traffic analytics platforms worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches moved from 1.3K to 880.

## How did search popularity change for foot traffic analytics platforms worldwide in August 2026?

- Estimated monthly branded searches for SafeGraph worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.
- Estimated monthly branded searches for Unacast worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

## Month by month

| Month | SafeGraph estimated searches | SafeGraph Share of Search | SafeGraph rank | Unacast estimated searches | Unacast Share of Search | Unacast rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 3% | 3 | 1.3K | 1.6% | 4 |
| Nov 2025 | 1.9K | 2.5% | 3 | 1K | 1.3% | 4 |
| Dec 2025 | 1.6K | 2.2% | 3 | 880 | 1.2% | 4 |
| Jan 2026 | 1.9K | 2.5% | 3 | 1K | 1.3% | 4 |
| Feb 2026 | 1.9K | 2.1% | 3 | 1K | 1.1% | 4 |
| Mar 2026 | 1.9K | 1.5% | 3 | 1K | 0.78% | 4 |
| Apr 2026 | 1.9K | 2.1% | 3 | 880 | 0.99% | 4 |
| May 2026 | 1.6K | 1.8% | 3 | 880 | 0.99% | 4 |
| Jun 2026 | 1.9K | 2.5% | 3 | 880 | 1.2% | 4 |
| Jul 2026 | 1.3K | 2% | 3 | 880 | 1.4% | 4 |
| Aug 2026 | 1K | 1.6% | 3 | 880 | 1.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using SafeGraph’s and Unacast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **SafeGraph**: Measured on the search term “safegraph”.
- **Unacast**: Measured on the search term “unacast”.

- [SafeGraph profile](/demand/global-en/brands/safegraph)
- [Unacast profile](/demand/global-en/brands/unacast)
- [All foot traffic analytics platforms worldwide](/demand/global-en/categories/foot-traffic-analytics-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, SafeGraph or Unacast?

In August 2026, SafeGraph had more branded searches than Unacast among foot traffic analytics platforms worldwide. SafeGraph was estimated to have 1K branded searches compared to Unacast’s 880, and held a 1.6% Share of Search versus Unacast’s 1.4%.

## Cite this page

Brandwave. "SafeGraph vs Unacast: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/safegraph-vs-unacast

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/safegraph-vs-unacast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.