--- title: "Safe Catch vs Wild Planet: Which is searched more?" description: "Is Safe Catch or Wild Planet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Canned tuna brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/safe-catch-vs-wild-planet" publisher: "Brandwave" --- # Safe Catch vs Wild Planet: Which is searched more? Is Safe Catch or Wild Planet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Canned tuna brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Safe Catch and Wild Planet - **Competitive set**: Canned tuna brands - **Market**: Global - **Month measured**: Sep 2026 - **Safe Catch Share of Search**: 9.9% - **Wild Planet Share of Search**: 3.7% ## Is Safe Catch or Wild Planet more popular in search? - In September 2026, Safe Catch had more branded searches than Wild Planet among canned tuna brands worldwide. Safe Catch had about 39,700 branded searches, while Wild Planet had 14,800. Safe Catch made up 9.9% of all canned tuna brand searches we track, and Wild Planet accounted for 3.7%. - Safe Catch was ahead of Wild Planet in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Safe Catch’s share of searches among canned tuna brands worldwide moved from 5.8% to 9.9%, and its estimated monthly branded searches moved from 27.6K to 39.7K. - Across the 12 months ending September 2026, Wild Planet’s share of searches among canned tuna brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K. ## How did search popularity change for canned tuna brands worldwide in September 2026? - In September 2026, Rio Mare overtook Safe Catch to rank 2nd among canned tuna brands worldwide, with 10.5% of the searches. - In September 2026, John West overtook Safe Catch to rank 3rd among canned tuna brands worldwide, with 10.1% of the searches. - In September 2026, Safe Catch gained share of searches among canned tuna brands worldwide, from 9.1% to 9.9%. - Estimated monthly branded searches for Wild Planet worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026. ## Month by month | Month | Safe Catch estimated searches | Safe Catch Share of Search | Safe Catch rank | Wild Planet estimated searches | Wild Planet Share of Search | Wild Planet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.6K | 5.8% | 3 | 12.1K | 2.5% | 5 | | Nov 2025 | 19.2K | 4.8% | 3 | 18.1K | 4.5% | 4 | | Dec 2025 | 22.5K | 5.6% | 3 | 18.1K | 4.5% | 5 | | Jan 2026 | 39.7K | 9.2% | 2 | 18.1K | 4.2% | 4 | | Feb 2026 | 32.5K | 7.8% | 3 | 18.1K | 4.4% | 4 | | Mar 2026 | 39.7K | 8% | 3 | 18.1K | 3.6% | 4 | | Apr 2026 | 38.5K | 9% | 2 | 18.1K | 4.3% | 4 | | May 2026 | 47.1K | 8.1% | 3 | 18.1K | 3.1% | 5 | | Jun 2026 | 38.5K | 7.8% | 4 | 14.8K | 3% | 5 | | Jul 2026 | 47.1K | 10.4% | 2 | 18.1K | 4% | 5 | | Aug 2026 | 47.1K | 9.1% | 2 | 18.1K | 3.5% | 5 | | Sep 2026 | 39.7K | 9.9% | 4 | 14.8K | 3.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Safe Catch’s and Wild Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Safe Catch**: Measured on the search terms “safe catch” and “safe catch tuna”, summed into one figure. - **Wild Planet**: Measured on the search term “wild planet”. - [Safe Catch profile](/demand/global-en/brands/safe-catch) - [Wild Planet profile](/demand/global-en/brands/wild-planet) - [All canned tuna brands worldwide](/demand/global-en/categories/canned-tuna-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Safe Catch or Wild Planet more popular in search? In September 2026, Safe Catch had more branded searches than Wild Planet among canned tuna brands worldwide. Safe Catch had about 39,700 branded searches, while Wild Planet had 14,800. Safe Catch made up 9.9% of all canned tuna brand searches we track, and Wild Planet accounted for 3.7%. ## Cite this page Brandwave. "Safe Catch vs Wild Planet: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/safe-catch-vs-wild-planet This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/safe-catch-vs-wild-planet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.