---
title: "Saalt vs Thinx: Which is more popular by branded search?"
description: "Which is more popular in search, Saalt or Thinx? Compare estimated monthly branded-search demand and Share of Search inside the Period underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/saalt-vs-thinx"
publisher: "Brandwave"
---

# Saalt vs Thinx: Which is more popular by branded search?

Which is more popular in search, Saalt or Thinx? Compare estimated monthly branded-search demand and Share of Search inside the Period underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Saalt and Thinx
- **Competitive set**: Period underwear brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Saalt Share of Search**: 9.7%
- **Thinx Share of Search**: 9.9%

## Which is more popular in search, Saalt or Thinx?

- In August 2026, Saalt and Thinx were level on Share of Search among period underwear brands worldwide, with an estimated 40.1K versus 40.8K branded searches, at 9.7% and 9.9% estimated Share of Search.
- Thinx was ahead of Saalt in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Saalt’s estimated Share of Search among period underwear brands worldwide moved from 7.7% to 9.7%, and its estimated monthly branded searches moved from 23.3K to 40.1K.
- Across the 11 months ending August 2026, Thinx’s estimated Share of Search among period underwear brands worldwide moved from 10.3% to 9.9%, and its estimated monthly branded searches moved from 31.5K to 40.8K.

## How did search popularity change for period underwear brands worldwide in August 2026?

- In August 2026, Saalt gained estimated Share of Search among period underwear brands worldwide, from 8.8% to 9.7%.
- In August 2026, Thinx lost estimated Share of Search among period underwear brands worldwide, from 14.8% to 9.9%.

## Month by month

| Month | Saalt estimated searches | Saalt Share of Search | Saalt rank | Thinx estimated searches | Thinx Share of Search | Thinx rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 23.3K | 7.7% | 4 | 31.5K | 10.3% | 3 |
| Nov 2025 | 27.6K | 6.7% | 4 | 38.9K | 9.5% | 3 |
| Dec 2025 | 32.5K | 8.9% | 4 | 44.9K | 12.3% | 3 |
| Jan 2026 | 30.8K | 7.4% | 4 | 64.2K | 15.5% | 3 |
| Feb 2026 | 24.9K | 7% | 4 | 79.9K | 22.5% | 2 |
| Mar 2026 | 31.6K | 8.3% | 4 | 61K | 16.1% | 2 |
| Apr 2026 | 33.2K | 7.9% | 4 | 68.9K | 16.5% | 2 |
| May 2026 | 38K | 8.4% | 4 | 79.9K | 17.7% | 3 |
| Jun 2026 | 40.5K | 8.3% | 4 | 79K | 16.2% | 3 |
| Jul 2026 | 46.2K | 8.8% | 4 | 77.2K | 14.8% | 3 |
| Aug 2026 | 40.1K | 9.7% | 4 | 40.8K | 9.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Saalt’s and Thinx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Saalt**: Measured on the search terms “saalt”, “saalt cup”, “saalt disc”, “saalt period underwear” and “saalt underwear”, summed into one figure.
- **Thinx**: Measured on the search terms “thinx”, “thinx pants”, “thinx period underwear” and “thinx underwear”, summed into one figure.

- [Saalt profile](/demand/global-en/brands/saalt)
- [Thinx profile](/demand/global-en/brands/thinx)
- [All period underwear brands worldwide](/demand/global-en/categories/period-underwear-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Saalt or Thinx?

In August 2026, Saalt and Thinx were level on Share of Search among period underwear brands worldwide, with an estimated 40.1K versus 40.8K branded searches, at 9.7% and 9.9% estimated Share of Search.

## Cite this page

Brandwave. "Saalt vs Thinx: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/saalt-vs-thinx

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/saalt-vs-thinx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.