---
title: "Russell Hobbs vs Zojirushi: Which is more popular by branded search?"
description: "Which is more popular in search, Russell Hobbs or Zojirushi? Compare estimated monthly branded-search demand and Share of Search inside the Rice cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/russell-hobbs-vs-zojirushi"
publisher: "Brandwave"
---

# Russell Hobbs vs Zojirushi: Which is more popular by branded search?

Which is more popular in search, Russell Hobbs or Zojirushi? Compare estimated monthly branded-search demand and Share of Search inside the Rice cooker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Russell Hobbs and Zojirushi
- **Competitive set**: Rice cooker brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Russell Hobbs Share of Search**: 5.6%
- **Zojirushi Share of Search**: 8.4%

## Which is more popular in search, Russell Hobbs or Zojirushi?

- In August 2026, Zojirushi had more branded searches than Russell Hobbs among rice cooker brands worldwide. Zojirushi was estimated to have 135K branded searches compared to Russell Hobbs’ 90.5K, and held an 8.4% Share of Search versus Russell Hobbs’ 5.6%.
- The lead changed hands once in the 11 months ending August 2026: Zojirushi took it in January 2026.
- Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among rice cooker brands worldwide moved from 8.1% to 5.6%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 11 months ending August 2026, Zojirushi’s estimated Share of Search among rice cooker brands worldwide moved from 6.6% to 8.4%, and its estimated monthly branded searches moved from 110K to 135K.

## How did search popularity change for rice cooker brands worldwide in August 2026?

- In August 2026, Zojirushi gained estimated Share of Search among rice cooker brands worldwide, from 7.1% to 8.4%.
- Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

## Month by month

| Month | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | Zojirushi estimated searches | Zojirushi Share of Search | Zojirushi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 8.1% | 3 | 110K | 6.6% | 4 |
| Nov 2025 | 165K | 8.6% | 3 | 135K | 7% | 4 |
| Dec 2025 | 165K | 8% | 3 | 165K | 8% | 4 |
| Jan 2026 | 135K | 7.7% | 4 | 165K | 9.5% | 3 |
| Feb 2026 | 110K | 7.5% | 3 | 110K | 7.5% | 4 |
| Mar 2026 | 110K | 7.3% | 3 | 110K | 7.3% | 4 |
| Apr 2026 | 90.5K | 5.9% | 4 | 110K | 7.1% | 3 |
| May 2026 | 90.5K | 6% | 4 | 110K | 7.2% | 3 |
| Jun 2026 | 90.5K | 6.3% | 4 | 110K | 7.6% | 3 |
| Jul 2026 | 90.5K | 5.9% | 4 | 110K | 7.1% | 3 |
| Aug 2026 | 90.5K | 5.6% | 4 | 135K | 8.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Russell Hobbs’ and Zojirushi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Russell Hobbs**: Measured on the search term “russell hobbs”.
- **Zojirushi**: Measured on the search term “zojirushi”.

- [Russell Hobbs profile](/demand/global-en/brands/russell-hobbs)
- [Zojirushi profile](/demand/global-en/brands/zojirushi)
- [All rice cooker brands worldwide](/demand/global-en/categories/rice-cooker-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Russell Hobbs or Zojirushi?

In August 2026, Zojirushi had more branded searches than Russell Hobbs among rice cooker brands worldwide. Zojirushi was estimated to have 135K branded searches compared to Russell Hobbs’ 90.5K, and held an 8.4% Share of Search versus Russell Hobbs’ 5.6%.

## Cite this page

Brandwave. "Russell Hobbs vs Zojirushi: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/russell-hobbs-vs-zojirushi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/russell-hobbs-vs-zojirushi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.