---
title: "Russell Hobbs vs Tefal: Which is searched more?"
description: "Which is more popular in search, Russell Hobbs or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/russell-hobbs-vs-tefal"
publisher: "Brandwave"
---

# Russell Hobbs vs Tefal: Which is searched more?

Which is more popular in search, Russell Hobbs or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Russell Hobbs and Tefal
- **Competitive set**: Small kitchen appliance brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Russell Hobbs Share of Search**: 2.8%
- **Tefal Share of Search**: 10.3%

## Which is more popular in search, Russell Hobbs or Tefal?

- In September 2026, Tefal had more branded searches than Russell Hobbs among small kitchen appliance brands worldwide. Tefal was estimated to have 560K branded searches compared to Russell Hobbs’ 153K, and held a 10.3% Share of Search versus Russell Hobbs’ 2.8%.
- Tefal was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among small kitchen appliance brands worldwide moved from 3.4% to 2.8%, and its estimated monthly branded searches moved from 208K to 153K.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among small kitchen appliance brands worldwide moved from 9.5% to 10.3%, and its estimated monthly branded searches moved from 585K to 560K.

## How did search popularity change for small kitchen appliance brands worldwide in September 2026?

- In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 9.7% to 10.3%.
- In September 2026, Russell Hobbs fell from 6th to 7th among small kitchen appliance brands worldwide.

## Month by month

| Month | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | Tefal estimated searches | Tefal Share of Search | Tefal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 208K | 3.4% | 6 | 585K | 9.5% | 4 |
| Nov 2025 | 256K | 2.9% | 6 | 918K | 10.5% | 4 |
| Dec 2025 | 249K | 2.9% | 6 | 734K | 8.7% | 4 |
| Jan 2026 | 217K | 3.4% | 6 | 715K | 11.2% | 4 |
| Feb 2026 | 170K | 3% | 6 | 571K | 10.2% | 4 |
| Mar 2026 | 177K | 3.1% | 6 | 571K | 9.9% | 4 |
| Apr 2026 | 151K | 2.9% | 6 | 467K | 9% | 5 |
| May 2026 | 151K | 3.1% | 6 | 549K | 11.1% | 4 |
| Jun 2026 | 151K | 3.1% | 6 | 458K | 9.6% | 4 |
| Jul 2026 | 148K | 3.4% | 6 | 391K | 9% | 5 |
| Aug 2026 | 153K | 3.1% | 6 | 478K | 9.7% | 4 |
| Sep 2026 | 153K | 2.8% | 7 | 560K | 10.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Russell Hobbs’ and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Russell Hobbs**: Measured on the search terms “russell hobbs”, “russell hobbs irons”, “russell hobbs kettle”, “russell hobbs toaster” and “russellhobbs”, summed into one figure.
- **Tefal**: Measured on the search terms “tefal”, “tefal air fryer” and “tefal ingenio”, summed into one figure.

- [Russell Hobbs profile](/demand/global-en/brands/russell-hobbs)
- [Tefal profile](/demand/global-en/brands/tefal)
- [All small kitchen appliance brands worldwide](/demand/global-en/categories/kitchen-appliance-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Russell Hobbs or Tefal?

In September 2026, Tefal had more branded searches than Russell Hobbs among small kitchen appliance brands worldwide. Tefal was estimated to have 560K branded searches compared to Russell Hobbs’ 153K, and held a 10.3% Share of Search versus Russell Hobbs’ 2.8%.

## Cite this page

Brandwave. "Russell Hobbs vs Tefal: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/russell-hobbs-vs-tefal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/russell-hobbs-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.