--- title: "Runway vs Submagic: Which is searched more?" description: "Is Runway or Submagic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Short video generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/runway-vs-submagic" publisher: "Brandwave" --- # Runway vs Submagic: Which is searched more? Is Runway or Submagic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Short video generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Runway and Submagic - **Competitive set**: Short video generators - **Market**: Global - **Month measured**: Sep 2026 - **Runway Share of Search**: 1.7% - **Submagic Share of Search**: 0.29% ## Is Runway or Submagic more popular in search? - In September 2026, Runway had more branded searches than Submagic among short video generators worldwide. Runway had about 436,000 branded searches, while Submagic had 74,000. Runway made up 1.7% of all short video generator searches we track, and Submagic accounted for 0.29%. - Runway was ahead of Submagic in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Runway’s share of searches among short video generators worldwide moved from 2.8% to 1.7%, and its estimated monthly branded searches moved from 614K to 436K. - Across the 12 months ending September 2026, Submagic’s share of searches among short video generators worldwide moved from 0.33% to 0.29%, and its estimated monthly branded searches held steady at 74K. ## Top short video generators in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Runway was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Submagic was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Runway was listed before Submagic in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Opus Clip | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Google Veo | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Choppity | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Kling AI | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Runway | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Vizard | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | CapCut | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Klap | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Submagic | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about short video generators - Asked ChatGPT "Which short video generator should I use?": 1. Google Veo, 2. Runway, 3. Kling AI, 4. CapCut - Asked ChatGPT "What are the best short video generators?": 1. Google Veo, 2. Kling AI, 3. Runway, 4. CapCut - Asked ChatGPT "What's the best short video generator for turning long videos into clips?": 1. Opus Clip, 2. Vizard, 3. Klap - Searched Google, AI Overview "video clip maker": 1. Opus Clip, 2. Choppity, 3. Vizard - Searched Google, AI Overview "ai clip generator": 1. Opus Clip, 2. Choppity, 3. Submagic Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for short video generators worldwide in September 2026? - Estimated monthly branded searches for Runway worldwide fell 29% over 12 measured months, from 614K to 436K in September 2026. ## Month by month | Month | Runway estimated searches | Runway Share of Search | Runway rank | Submagic estimated searches | Submagic Share of Search | Submagic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 614K | 2.8% | 5 | 74K | 0.33% | 7 | | Nov 2025 | 614K | 2.8% | 5 | 74K | 0.34% | 6 | | Dec 2025 | 547K | 2% | 5 | 74K | 0.27% | 7 | | Jan 2026 | 669K | 2.3% | 5 | 90.5K | 0.31% | 6 | | Feb 2026 | 602K | 2.6% | 5 | 90.5K | 0.39% | 6 | | Mar 2026 | 974K | 3.7% | 4 | 90.5K | 0.34% | 6 | | Apr 2026 | 1.1M | 5% | 3 | 90.5K | 0.41% | 6 | | May 2026 | 818K | 3% | 5 | 90.5K | 0.34% | 6 | | Jun 2026 | 402K | 1.8% | 5 | 110K | 0.49% | 6 | | Jul 2026 | 411K | 1.7% | 5 | 90.5K | 0.38% | 6 | | Aug 2026 | 356K | 1.6% | 5 | 74K | 0.33% | 7 | | Sep 2026 | 436K | 1.7% | 5 | 74K | 0.29% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Runway’s and Submagic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Runway**: Measured on the search terms “runway ai” and “runway ml”, summed into one figure. - **Submagic**: Measured on the search term “submagic”. - [Runway profile](/demand/global-en/brands/runway) - [Submagic profile](/demand/global-en/brands/submagic) - [All short video generators worldwide](/demand/global-en/categories/ai-shorts-generators): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Runway or Submagic more popular in search? In September 2026, Runway had more branded searches than Submagic among short video generators worldwide. Runway had about 436,000 branded searches, while Submagic had 74,000. Runway made up 1.7% of all short video generator searches we track, and Submagic accounted for 0.29%. ## Cite this page Brandwave. "Runway vs Submagic: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/runway-vs-submagic This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/runway-vs-submagic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.