--- title: "Ruggable vs West Elm: Which is searched more?" description: "Is Ruggable or West Elm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rug brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ruggable-vs-west-elm" publisher: "Brandwave" --- # Ruggable vs West Elm: Which is searched more? Is Ruggable or West Elm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rug brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ruggable and West Elm - **Competitive set**: Rug brands - **Market**: Global - **Month measured**: Sep 2026 - **Ruggable Share of Search**: 10.3% - **West Elm Share of Search**: 27.8% ## Is Ruggable or West Elm more popular in search? - In September 2026, West Elm had more branded searches than Ruggable among rug brands worldwide. West Elm had about 1.2 million branded searches, while Ruggable had 450,000. West Elm made up 27.8% of all rug brand searches we track, and Ruggable accounted for 10.3%. - West Elm was ahead of Ruggable in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ruggable’s share of searches among rug brands worldwide moved from 12.5% to 10.3%, and its estimated monthly branded searches moved from 550K to 450K. - Across the 12 months ending September 2026, West Elm’s share of searches among rug brands worldwide moved from 27.7% to 27.8%, and its estimated monthly branded searches held steady at 1.2M. ## Top rug brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ruggable was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. West Elm was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ruggable was listed before West Elm in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Loloi | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ruggable | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Revival | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Safavieh | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pottery Barn | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Rugs USA | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | West Elm | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Nordic Knots | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Miss Amara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beni Rugs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rug Culture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rug brands - Asked ChatGPT "Which rug brand should I buy?": 1. Loloi, 2. Ruggable, 3. Revival - Asked ChatGPT "What are the best rug brands?": 1. Loloi, 2. Revival, 3. Ruggable, 4. Pottery Barn, 5. West Elm, 6. Safavieh - Asked ChatGPT "What's the best rug brand for living room floor?": 1. Ruggable, 2. Loloi, 3. Safavieh, 4. Pottery Barn, 5. Revival - Searched Google, AI Overview "living room rug": named none of the brands we track - Searched Google, AI Overview "rug brands": 1. Loloi, 2. Rugs USA, 3. Safavieh, 4. Ruggable, 5. Nordic Knots, 6. Revival Not named in any answer: Miss Amara, Beni Rugs and Rug Culture. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for rug brands worldwide in September 2026? - Ruggable’s share of searches among rug brands worldwide has lost ground for 3 months in a row, from 12.3% to 10.3% in September 2026. ## Month by month | Month | Ruggable estimated searches | Ruggable Share of Search | Ruggable rank | West Elm estimated searches | West Elm Share of Search | West Elm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 12.5% | 3 | 1.2M | 27.7% | 2 | | Nov 2025 | 673K | 10.6% | 3 | 1.8M | 28.9% | 2 | | Dec 2025 | 550K | 11.3% | 3 | 1.2M | 25.1% | 2 | | Jan 2026 | 550K | 11.1% | 3 | 1.2M | 24.7% | 2 | | Feb 2026 | 450K | 11.1% | 3 | 1M | 24.7% | 2 | | Mar 2026 | 450K | 11% | 3 | 1M | 24.5% | 2 | | Apr 2026 | 450K | 12.3% | 3 | 1M | 27.3% | 2 | | May 2026 | 450K | 11.5% | 3 | 1.2M | 31.1% | 2 | | Jun 2026 | 450K | 12.3% | 3 | 1M | 27.4% | 2 | | Jul 2026 | 450K | 10.9% | 3 | 1M | 24.3% | 2 | | Aug 2026 | 450K | 10.3% | 3 | 1.2M | 27.9% | 2 | | Sep 2026 | 450K | 10.3% | 3 | 1.2M | 27.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ruggable’s and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ruggable**: Measured on the search term “ruggable”. - **West Elm**: Measured on the search term “west elm”. - [Ruggable profile](/demand/global-en/brands/ruggable) - [West Elm profile](/demand/global-en/brands/west-elm) - [All rug brands worldwide](/demand/global-en/categories/rug-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ruggable or West Elm more popular in search? In September 2026, West Elm had more branded searches than Ruggable among rug brands worldwide. West Elm had about 1.2 million branded searches, while Ruggable had 450,000. West Elm made up 27.8% of all rug brand searches we track, and Ruggable accounted for 10.3%. ## Cite this page Brandwave. "Ruggable vs West Elm: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ruggable-vs-west-elm This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ruggable-vs-west-elm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.