---
title: "RUBY vs Square: Which is searched more?"
description: "Which is more popular in search, RUBY or Square? Compare estimated monthly branded-search demand and Share of Search inside the Chair Glides brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ruby-vs-square"
publisher: "Brandwave"
---

# RUBY vs Square: Which is searched more?

Which is more popular in search, RUBY or Square? Compare estimated monthly branded-search demand and Share of Search inside the Chair Glides brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: RUBY and Square
- **Competitive set**: Chair Glides brands
- **Market**: Global
- **Month measured**: Sep 2026
- **RUBY Share of Search**: 0.21%
- **Square Share of Search**: 29.2%

## Which is more popular in search, RUBY or Square?

- In September 2026, Square had more branded searches than RUBY among chair Glides brands worldwide. Square was estimated to have 102K branded searches compared to RUBY’s 720, and held a 29.2% Share of Search versus RUBY’s 0.21%.
- Square was ahead of RUBY in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, RUBY’s estimated Share of Search among chair Glides brands worldwide moved from 0.29% to 0.21%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 12 months ending September 2026, Square’s estimated Share of Search among chair Glides brands worldwide moved from 27.8% to 29.2%, and its estimated monthly branded searches moved from 95.1K to 102K.

## How did search popularity change for chair Glides brands worldwide in September 2026?

- In September 2026, Square lost estimated Share of Search among chair Glides brands worldwide, from 39.8% to 29.2%.
- Estimated monthly branded searches for RUBY worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

## Month by month

| Month | RUBY estimated searches | RUBY Share of Search | RUBY rank | Square estimated searches | Square Share of Search | Square rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 0.29% | 3 | 95.1K | 27.8% | 2 |
| Nov 2025 | 1.3K | 0.39% | 3 | 90.2K | 26.7% | 2 |
| Dec 2025 | 880 | 0.23% | 3 | 81K | 21.2% | 2 |
| Jan 2026 | 880 | 0.25% | 3 | 102K | 29.2% | 2 |
| Feb 2026 | 880 | 0.28% | 3 | 114K | 36% | 2 |
| Mar 2026 | 880 | 0.26% | 3 | 141K | 41.1% | 2 |
| Apr 2026 | 880 | 0.25% | 3 | 149K | 42.5% | 2 |
| May 2026 | 720 | 0.19% | 3 | 180K | 47.2% | 2 |
| Jun 2026 | 720 | 0.18% | 3 | 191K | 48.6% | 2 |
| Jul 2026 | 590 | 0.16% | 3 | 157K | 43.8% | 2 |
| Aug 2026 | 720 | 0.21% | 3 | 133K | 39.8% | 2 |
| Sep 2026 | 720 | 0.21% | 3 | 102K | 29.2% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using RUBY’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **RUBY**: Measured on the search term “rubynz”.
- **Square**: Measured on the search terms “handheld square terminal”, “ipad square pos”, “mobile pos square”, “pos square”, “pos square app”, “pos square stand”, “pos square system”, “pos square terminal”, “printer for square pos”, “square app pos”, “square kds app”, “square point of sale”, “square point of sale device”, “square point of sale equipment”, “square point of sale ipad”, “square point of sale pos”, “square point of sale printer”, “square point of sale stand”, “square point of sale system”, “square point of sale terminal”, “square pos”, “square pos app”, “square pos apps”, “square pos charges”, “square pos device”, “square pos devices”, “square pos equipment”, “square pos fees”, “square pos for ipad”, “square pos for iphone”, “square pos handheld”, “square pos hardware”, “square pos ipad”, “square pos iphone”, “square pos machine”, “square pos printer”, “square pos reader”, “square pos scanner”, “square pos software”, “square pos solutions”, “square pos stand”, “square pos system”, “square pos systems”, “square pos tablet”, “square pos terminal”, “square pos terminals”, “square reader point of sale”, “square reader pos”, “square reader pos system”, “square terminal pos”, “square up pos”, “square up pos system” and “the square pos”, summed into one figure.

- [RUBY profile](/demand/global-en/brands/ruby)
- [Square profile](/demand/global-en/brands/square)
- [All chair Glides brands worldwide](/demand/global-en/categories/chair-glides-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, RUBY or Square?

In September 2026, Square had more branded searches than RUBY among chair Glides brands worldwide. Square was estimated to have 102K branded searches compared to RUBY’s 720, and held a 29.2% Share of Search versus RUBY’s 0.21%.

## Cite this page

Brandwave. "RUBY vs Square: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ruby-vs-square

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ruby-vs-square. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.