--- title: "Rubicon vs Trash Flow: Which is searched more?" description: "Is Rubicon or Trash Flow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waste management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/rubicon-vs-trash-flow" publisher: "Brandwave" --- # Rubicon vs Trash Flow: Which is searched more? Is Rubicon or Trash Flow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waste management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rubicon and Trash Flow - **Competitive set**: Waste management software - **Market**: Global - **Month measured**: Sep 2026 - **Rubicon Share of Search**: 5.1% - **Trash Flow Share of Search**: 7.9% ## Is Rubicon or Trash Flow more popular in search? - In September 2026, Trash Flow had more branded searches than Rubicon among waste management software worldwide. Trash Flow had about 720 branded searches, while Rubicon had 470. Trash Flow made up 7.9% of all waste management software searches we track, and Rubicon accounted for 5.1%. - Trash Flow was ahead of Rubicon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rubicon’s share of searches among waste management software worldwide moved from 5.4% to 5.1%, and its estimated monthly branded searches moved from 570 to 470. - Across the 12 months ending September 2026, Trash Flow’s share of searches among waste management software worldwide moved from 5.6% to 7.9%, and its estimated monthly branded searches moved from 590 to 720. ## Top waste management software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Trash Flow was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rubicon did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Routeware | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | CurbWaste | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Trash Flow | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | ServiceCore | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Waste Logics | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rehrig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rubicon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waste management software - Asked ChatGPT "Which waste management software should I use?": 1. CurbWaste, 2. Trash Flow, 3. Routeware - Asked ChatGPT "What are the best waste management software tools?": 1. Routeware, 2. Trash Flow, 3. Waste Logics, 4. CurbWaste - Asked ChatGPT "What's the best waste management software for a waste company?": 1. Routeware, 2. Trash Flow, 3. CurbWaste, 4. ServiceCore - Searched Google, AI Overview "waste management software": 1. CurbWaste, 2. Routeware, 3. ServiceCore - Searched Google, AI Overview "route management software": named none of the brands we track Not named in any answer: Rehrig and Rubicon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for waste management software worldwide in September 2026? - In September 2026, Waste Logics overtook Rubicon to rank 6th among waste management software worldwide, with 6.2% of the searches. - In September 2026, Trash Flow gained share of searches among waste management software worldwide, from 6.1% to 7.9%. - Estimated monthly branded searches for Rubicon worldwide fell 17.5% over 12 measured months, from 570 to 470 in September 2026. ## Month by month | Month | Rubicon estimated searches | Rubicon Share of Search | Rubicon rank | Trash Flow estimated searches | Trash Flow Share of Search | Trash Flow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 570 | 5.4% | 6 | 590 | 5.6% | 5 | | Nov 2025 | 350 | 4.2% | 7 | 590 | 7.1% | 5 | | Dec 2025 | 370 | 4.4% | 6 | 590 | 7.1% | 5 | | Jan 2026 | 570 | 5.6% | 6 | 590 | 5.8% | 5 | | Feb 2026 | 580 | 6.9% | 6 | 590 | 7% | 5 | | Mar 2026 | 600 | 6% | 6 | 720 | 7.2% | 5 | | Apr 2026 | 520 | 5.5% | 6 | 590 | 6.2% | 5 | | May 2026 | 470 | 4.9% | 6 | 880 | 9.1% | 5 | | Jun 2026 | 480 | 4.9% | 6 | 1K | 10.1% | 4 | | Jul 2026 | 470 | 4.8% | 6 | 720 | 7.4% | 5 | | Aug 2026 | 470 | 4.9% | 6 | 590 | 6.1% | 5 | | Sep 2026 | 470 | 5.1% | 7 | 720 | 7.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Rubicon’s and Trash Flow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rubicon**: Measured on the search terms “rubicon management”, “rubicon waste” and “rubicon waste management”, summed into one figure. - **Trash Flow**: Measured on the search term “trash flow”. - [Rubicon profile](/demand/global-en/brands/rubicon) - [Trash Flow profile](/demand/global-en/brands/trash-flow) - [All waste management software worldwide](/demand/global-en/categories/waste-management-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rubicon or Trash Flow more popular in search? In September 2026, Trash Flow had more branded searches than Rubicon among waste management software worldwide. Trash Flow had about 720 branded searches, while Rubicon had 470. Trash Flow made up 7.9% of all waste management software searches we track, and Rubicon accounted for 5.1%. ## Cite this page Brandwave. "Rubicon vs Trash Flow: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rubicon-vs-trash-flow This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rubicon-vs-trash-flow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.