--- title: "Rubi vs Sigma: Which is searched more?" description: "Is Rubi or Sigma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tile cutter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/rubi-vs-sigma-lenses" publisher: "Brandwave" --- # Rubi vs Sigma: Which is searched more? Is Rubi or Sigma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tile cutter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rubi and Sigma - **Competitive set**: Tile cutter brands - **Market**: Global - **Month measured**: Sep 2026 - **Rubi Share of Search**: 18.2% - **Sigma Share of Search**: 1.3% ## Is Rubi or Sigma more popular in search? - In September 2026, Rubi had more branded searches than Sigma among tile cutter brands worldwide. Rubi had about 550,000 branded searches, while Sigma had 40,500. Rubi made up 18.2% of all tile cutter brand searches we track, and Sigma accounted for 1.3%. - Rubi was ahead of Sigma in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rubi’s share of searches among tile cutter brands worldwide moved from 16.1% to 18.2%, and its estimated monthly branded searches held steady at 550K. - Across the 12 months ending September 2026, Sigma’s share of searches among tile cutter brands worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 49.5K to 40.5K. ## Top tile cutter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rubi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sigma was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sigma was listed before Rubi in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sigma | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Rubi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Montolit | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | QEP | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kobalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tile cutter brands - Asked ChatGPT "Which tile cutter brand should I buy?": 1. Sigma, 2. Rubi, 3. Montolit, 4. QEP, 5. DeWalt - Asked ChatGPT "What are the best tile cutter brands?": 1. Sigma, 2. Rubi, 3. Montolit, 4. QEP, 5. DeWalt - Asked ChatGPT "What's the best tile cutter brand for a tile project?": 1. Rubi, 2. Sigma, 3. Montolit, 4. DeWalt - Searched Google, AI Overview "manual tile cutter": 1. QEP - Searched Google, AI Overview "tile cutter for porcelain": 1. Rubi Not named in any answer: Makita, Ryobi and Kobalt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tile cutter brands worldwide in September 2026? - Rubi’s share of searches among tile cutter brands worldwide has gained ground for 3 months in a row, from 14.4% to 18.2% in September 2026. - Estimated monthly branded searches for Sigma worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Month by month | Month | Rubi estimated searches | Rubi Share of Search | Rubi rank | Sigma estimated searches | Sigma Share of Search | Sigma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 16.1% | 4 | 49.5K | 1.4% | 6 | | Nov 2025 | 450K | 11.9% | 4 | 49.5K | 1.3% | 6 | | Dec 2025 | 450K | 13.3% | 4 | 49.5K | 1.5% | 6 | | Jan 2026 | 550K | 18.1% | 4 | 49.5K | 1.6% | 6 | | Feb 2026 | 450K | 16.2% | 4 | 40.5K | 1.5% | 6 | | Mar 2026 | 550K | 16.6% | 4 | 49.5K | 1.5% | 6 | | Apr 2026 | 450K | 14.8% | 4 | 49.5K | 1.6% | 6 | | May 2026 | 450K | 14.5% | 4 | 40.5K | 1.3% | 6 | | Jun 2026 | 450K | 14.4% | 4 | 40.5K | 1.3% | 6 | | Jul 2026 | 450K | 17% | 4 | 40.5K | 1.5% | 6 | | Aug 2026 | 550K | 17.9% | 4 | 40.5K | 1.3% | 6 | | Sep 2026 | 550K | 18.2% | 4 | 40.5K | 1.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Rubi’s and Sigma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rubi**: Measured on the search term “rubi”. - **Sigma**: Measured on the search term “sigma lenses”. - [Rubi profile](/demand/global-en/brands/rubi) - [Sigma profile](/demand/global-en/brands/sigma-lenses) - [All tile cutter brands worldwide](/demand/global-en/categories/tile-cutter-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rubi or Sigma more popular in search? In September 2026, Rubi had more branded searches than Sigma among tile cutter brands worldwide. Rubi had about 550,000 branded searches, while Sigma had 40,500. Rubi made up 18.2% of all tile cutter brand searches we track, and Sigma accounted for 1.3%. ## Cite this page Brandwave. "Rubi vs Sigma: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rubi-vs-sigma-lenses This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rubi-vs-sigma-lenses. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.