---
title: "Roxy vs Xcel: Which is searched more?"
description: "Which is more popular in search, Roxy or Xcel? Compare estimated monthly branded-search demand and Share of Search inside the Wetsuit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/roxy-vs-xcel-wetsuits"
publisher: "Brandwave"
---

# Roxy vs Xcel: Which is searched more?

Which is more popular in search, Roxy or Xcel? Compare estimated monthly branded-search demand and Share of Search inside the Wetsuit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Roxy and Xcel
- **Competitive set**: Wetsuit brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Roxy Share of Search**: 0.1%
- **Xcel Share of Search**: 0.77%

## Which is more popular in search, Roxy or Xcel?

- In September 2026, Xcel had more branded searches than Roxy among wetsuit brands worldwide. Xcel was estimated to have 9.9K branded searches compared to Roxy’s 1.3K, and held a 0.77% Share of Search versus Roxy’s 0.1%.
- Xcel was ahead of Roxy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among wetsuit brands worldwide moved from 0.12% to 0.1%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Xcel’s estimated Share of Search among wetsuit brands worldwide moved from 0.89% to 0.77%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

## How did search popularity change for wetsuit brands worldwide in September 2026?

- Estimated monthly branded searches for Roxy worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
- Estimated monthly branded searches for Xcel worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Month by month

| Month | Roxy estimated searches | Roxy Share of Search | Roxy rank | Xcel estimated searches | Xcel Share of Search | Xcel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 0.12% | 7 | 12.1K | 0.89% | 6 |
| Nov 2025 | 2.9K | 0.18% | 7 | 14.8K | 0.93% | 6 |
| Dec 2025 | 1.9K | 0.12% | 7 | 12.1K | 0.74% | 6 |
| Jan 2026 | 1.6K | 0.1% | 7 | 9.9K | 0.6% | 6 |
| Feb 2026 | 1K | 0.08% | 7 | 8.1K | 0.66% | 6 |
| Mar 2026 | 1K | 0.07% | 7 | 9.9K | 0.66% | 6 |
| Apr 2026 | 1K | 0.07% | 7 | 12.1K | 0.83% | 6 |
| May 2026 | 1.3K | 0.09% | 7 | 12.1K | 0.8% | 6 |
| Jun 2026 | 1.3K | 0.09% | 7 | 9.9K | 0.65% | 6 |
| Jul 2026 | 1.3K | 0.08% | 7 | 9.9K | 0.62% | 6 |
| Aug 2026 | 1.3K | 0.09% | 7 | 9.9K | 0.65% | 6 |
| Sep 2026 | 1.3K | 0.1% | 7 | 9.9K | 0.77% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Roxy’s and Xcel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Roxy**: Measured on the search term “roxy nz”.
- **Xcel**: Measured on the search term “xcel wetsuit”.

- [Roxy profile](/demand/global-en/brands/roxy)
- [Xcel profile](/demand/global-en/brands/xcel-wetsuits)
- [All wetsuit brands worldwide](/demand/global-en/categories/wetsuit-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Roxy or Xcel?

In September 2026, Xcel had more branded searches than Roxy among wetsuit brands worldwide. Xcel was estimated to have 9.9K branded searches compared to Roxy’s 1.3K, and held a 0.77% Share of Search versus Roxy’s 0.1%.

## Cite this page

Brandwave. "Roxy vs Xcel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/roxy-vs-xcel-wetsuits

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/roxy-vs-xcel-wetsuits. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.