--- title: "Roxy vs The North Face: Which is searched more?" description: "Is Roxy or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/roxy-vs-the-north-face" publisher: "Brandwave" --- # Roxy vs The North Face: Which is searched more? Is Roxy or The North Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Roxy and The North Face - **Competitive set**: Snow pants brands - **Market**: Global - **Month measured**: Sep 2026 - **Roxy Share of Search**: 5.2% - **The North Face Share of Search**: 38.3% ## Is Roxy or The North Face more popular in search? - In September 2026, The North Face had more branded searches than Roxy among snow pants brands worldwide. The North Face had about 4.1 million branded searches, while Roxy had 550,000. The North Face made up 38.3% of all snow pants brand searches we track, and Roxy accounted for 5.2%. - The North Face was ahead of Roxy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Roxy’s share of searches among snow pants brands worldwide moved from 2.9% to 5.2%, and its estimated monthly branded searches moved from 450K to 550K. - Across the 12 months ending September 2026, The North Face’s share of searches among snow pants brands worldwide moved from 43.3% to 38.3%, and its estimated monthly branded searches moved from 6.7M to 4.1M. ## Top snow pants brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The North Face was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Roxy did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | The North Face | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Arc'teryx | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Burton | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Helly Hansen | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Outdoor Research | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Columbia | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Volcom | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Roxy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about snow pants brands - Asked ChatGPT "Which snow pants brand should I buy?": 1. The North Face, 2. Patagonia, 3. Columbia, 4. Burton, 5. Arc'teryx - Asked ChatGPT "What are the best snow pants brands?": 1. Arc'teryx, 2. Patagonia, 3. Outdoor Research, 4. The North Face, 5. Helly Hansen, 6. Burton, 7. Columbia, 8. Volcom - Asked ChatGPT "What's the best snow pants brand for skiing?": 1. Patagonia, 2. Arc'teryx, 3. Helly Hansen, 4. The North Face, 5. Outdoor Research - Searched Google, AI Overview "waterproof snow pants": 1. Columbia - Searched Google, AI Overview "snowboard pants": 1. Burton, 2. Volcom Not named in any answer: Roxy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for snow pants brands worldwide in September 2026? - In September 2026, Helly Hansen overtook Roxy to rank 4th among snow pants brands worldwide, with 5.2% of the searches. - In September 2026, Roxy lost share of searches among snow pants brands worldwide, from 5.7% to 5.2%. - The North Face’s share of searches among snow pants brands worldwide has gained ground for 3 months in a row, from 32.9% to 38.3% in September 2026. ## Month by month | Month | Roxy estimated searches | Roxy Share of Search | Roxy rank | The North Face estimated searches | The North Face Share of Search | The North Face rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 2.9% | 5 | 6.7M | 43.3% | 1 | | Nov 2025 | 550K | 2.4% | 5 | 11.1M | 48.1% | 1 | | Dec 2025 | 550K | 2.7% | 5 | 9.1M | 45.3% | 1 | | Jan 2026 | 673K | 3.8% | 5 | 7.4M | 42.2% | 1 | | Feb 2026 | 450K | 3.6% | 5 | 5M | 39.9% | 1 | | Mar 2026 | 550K | 5.3% | 4 | 3.7M | 35.9% | 1 | | Apr 2026 | 550K | 6.6% | 4 | 2.7M | 32.8% | 2 | | May 2026 | 550K | 6.1% | 4 | 3.3M | 37.2% | 1 | | Jun 2026 | 550K | 6.7% | 4 | 2.7M | 32.9% | 2 | | Jul 2026 | 673K | 7.5% | 4 | 3.3M | 37% | 1 | | Aug 2026 | 550K | 5.7% | 4 | 3.7M | 37.9% | 1 | | Sep 2026 | 550K | 5.2% | 5 | 4.1M | 38.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Roxy’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Roxy**: Measured on the search term “roxy”. - **The North Face**: Measured on the search terms “north face”, “the north face” and “thenorthface”, summed into one figure. - [Roxy profile](/demand/global-en/brands/roxy) - [The North Face profile](/demand/global-en/brands/the-north-face) - [All snow pants brands worldwide](/demand/global-en/categories/snow-pants-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Roxy or The North Face more popular in search? In September 2026, The North Face had more branded searches than Roxy among snow pants brands worldwide. The North Face had about 4.1 million branded searches, while Roxy had 550,000. The North Face made up 38.3% of all snow pants brand searches we track, and Roxy accounted for 5.2%. ## Cite this page Brandwave. "Roxy vs The North Face: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/roxy-vs-the-north-face This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/roxy-vs-the-north-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.