--- title: "Rover vs Wag: Which is searched more?" description: "Is Rover or Wag more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet sitting marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/rover-vs-wag" publisher: "Brandwave" --- # Rover vs Wag: Which is searched more? Is Rover or Wag more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet sitting marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rover and Wag - **Competitive set**: Pet sitting marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **Rover Share of Search**: 0.49% - **Wag Share of Search**: 0.56% ## Is Rover or Wag more popular in search? - In September 2026, Wag had more branded searches than Rover among pet sitting marketplaces worldwide. Wag had about 1,600 branded searches, while Rover had 1,390. Wag made up 0.56% of all pet sitting marketplace searches we track, and Rover accounted for 0.49%. - The lead changed hands 3 times in the 12 months ending September 2026: Wag took it in December 2025, Rover took it in February 2026, Wag took it in September 2026. - Across the 12 months ending September 2026, Rover’s share of searches among pet sitting marketplaces worldwide moved from 0.71% to 0.49%, and its estimated monthly branded searches moved from 2K to 1.4K. - Across the 12 months ending September 2026, Wag’s share of searches among pet sitting marketplaces worldwide moved from 0.68% to 0.56%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top pet sitting marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rover appeared in all five answers. Wag was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rover was listed before Wag in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rover | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TrustedHousesitters | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Wag | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Care.com | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fetch! Pet Care | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Pawshake | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet sitting marketplaces - Asked ChatGPT "Which pet sitting marketplace should I use?": 1. Rover, 2. TrustedHousesitters, 3. Care.com, 4. Fetch! Pet Care - Asked ChatGPT "What are the best pet sitting marketplaces?": 1. Rover, 2. TrustedHousesitters, 3. Wag, 4. Care.com - Asked ChatGPT "What's the best pet sitting marketplace for a dog owner travelling?": 1. Rover, 2. TrustedHousesitters, 3. Wag - Searched Google, AI Overview "dog walking app": 1. Rover, 2. Wag - Searched Google, AI Overview "pet sitter app": 1. Rover, 2. Wag, 3. TrustedHousesitters, 4. Fetch! Pet Care Not named in any answer: Pawshake. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pet sitting marketplaces worldwide in September 2026? - In September 2026, Wag rose from 6th to 5th among pet sitting marketplaces worldwide. - In September 2026, Rover fell from 5th to 6th among pet sitting marketplaces worldwide. ## Month by month | Month | Rover estimated searches | Rover Share of Search | Rover rank | Wag estimated searches | Wag Share of Search | Wag rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 0.71% | 5 | 1.9K | 0.68% | 6 | | Nov 2025 | 2K | 0.72% | 5 | 1.9K | 0.69% | 6 | | Dec 2025 | 1.7K | 0.63% | 6 | 1.9K | 0.68% | 5 | | Jan 2026 | 1.7K | 0.51% | 6 | 1.9K | 0.56% | 5 | | Feb 2026 | 1.7K | 0.62% | 5 | 1.6K | 0.58% | 6 | | Mar 2026 | 2.5K | 0.84% | 5 | 1.9K | 0.63% | 6 | | Apr 2026 | 2K | 0.71% | 5 | 1.9K | 0.66% | 6 | | May 2026 | 2K | 0.71% | 5 | 1.9K | 0.67% | 6 | | Jun 2026 | 2K | 0.7% | 5 | 1.9K | 0.66% | 6 | | Jul 2026 | 2K | 0.64% | 5 | 1.9K | 0.61% | 6 | | Aug 2026 | 2K | 0.58% | 5 | 1.6K | 0.46% | 6 | | Sep 2026 | 1.4K | 0.49% | 6 | 1.6K | 0.56% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Rover’s and Wag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rover**: Measured on the search terms “rover marketplace” and “rover pet”, summed into one figure. - **Wag**: Measured on the search term “wag app”. - [Rover profile](/demand/global-en/brands/rover) - [Wag profile](/demand/global-en/brands/wag) - [All pet sitting marketplaces worldwide](/demand/global-en/categories/pet-sitting-marketplaces): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rover or Wag more popular in search? In September 2026, Wag had more branded searches than Rover among pet sitting marketplaces worldwide. Wag had about 1,600 branded searches, while Rover had 1,390. Wag made up 0.56% of all pet sitting marketplace searches we track, and Rover accounted for 0.49%. ## Cite this page Brandwave. "Rover vs Wag: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rover-vs-wag This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rover-vs-wag. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.