---
title: "Roundel vs Walmart Connect: Which is more popular by branded search?"
description: "Which is more popular in search, Roundel or Walmart Connect? Compare estimated monthly branded-search demand and Share of Search inside the Retail media networks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/roundel-vs-walmart-connect"
publisher: "Brandwave"
---

# Roundel vs Walmart Connect: Which is more popular by branded search?

Which is more popular in search, Roundel or Walmart Connect? Compare estimated monthly branded-search demand and Share of Search inside the Retail media networks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Roundel and Walmart Connect
- **Competitive set**: Retail media networks
- **Market**: Global
- **Month measured**: Aug 2026
- **Roundel Share of Search**: 7.5%
- **Walmart Connect Share of Search**: 5%

## Which is more popular in search, Roundel or Walmart Connect?

- In August 2026, Roundel had more branded searches than Walmart Connect among retail media networks worldwide. Roundel was estimated to have 9.9K branded searches compared to Walmart Connect’s 6.6K, and held a 7.5% Share of Search versus Walmart Connect’s 5%.
- Roundel was ahead of Walmart Connect in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Roundel’s estimated Share of Search among retail media networks worldwide moved from 7% to 7.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, Walmart Connect’s estimated Share of Search among retail media networks worldwide moved from 3.8% to 5%, and its estimated monthly branded searches held steady at 6.6K.

## How did search popularity change for retail media networks worldwide in August 2026?

- Estimated monthly branded searches for Roundel worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Month by month

| Month | Roundel estimated searches | Roundel Share of Search | Roundel rank | Walmart Connect estimated searches | Walmart Connect Share of Search | Walmart Connect rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 7% | 3 | 6.6K | 3.8% | 4 |
| Nov 2025 | 12.1K | 7.5% | 3 | 6.6K | 4.1% | 4 |
| Dec 2025 | 12.1K | 8.1% | 3 | 5.4K | 3.6% | 4 |
| Jan 2026 | 12.1K | 8.4% | 3 | 6.6K | 4.6% | 4 |
| Feb 2026 | 12.1K | 8.4% | 3 | 6.6K | 4.6% | 4 |
| Mar 2026 | 14.8K | 9% | 3 | 8.1K | 4.9% | 4 |
| Apr 2026 | 12.1K | 8.4% | 3 | 6.6K | 4.6% | 4 |
| May 2026 | 9.9K | 7.5% | 3 | 6.6K | 5% | 4 |
| Jun 2026 | 9.9K | 6.9% | 3 | 8.1K | 5.7% | 4 |
| Jul 2026 | 9.9K | 7% | 3 | 6.6K | 4.7% | 4 |
| Aug 2026 | 9.9K | 7.5% | 3 | 6.6K | 5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Roundel’s and Walmart Connect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Roundel**: Measured on the search term “roundel”.
- **Walmart Connect**: Measured on the search term “walmart connect”.

- [Roundel profile](/demand/global-en/brands/roundel)
- [Walmart Connect profile](/demand/global-en/brands/walmart-connect)
- [All retail media networks worldwide](/demand/global-en/categories/retail-media-networks): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Roundel or Walmart Connect?

In August 2026, Roundel had more branded searches than Walmart Connect among retail media networks worldwide. Roundel was estimated to have 9.9K branded searches compared to Walmart Connect’s 6.6K, and held a 7.5% Share of Search versus Walmart Connect’s 5%.

## Cite this page

Brandwave. "Roundel vs Walmart Connect: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/roundel-vs-walmart-connect

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/roundel-vs-walmart-connect. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.