--- title: "Roster vs Upfluence: Which is searched more?" description: "Is Roster or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator database platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/roster-creator-vs-upfluence" publisher: "Brandwave" --- # Roster vs Upfluence: Which is searched more? Is Roster or Upfluence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator database platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Roster and Upfluence - **Competitive set**: Creator database platforms - **Market**: Global - **Month measured**: Sep 2026 - **Roster Share of Search**: 0.65% - **Upfluence Share of Search**: 9.7% ## Is Roster or Upfluence more popular in search? - In September 2026, Upfluence had more branded searches than Roster among creator database platforms worldwide. Upfluence had about 14,900 branded searches, while Roster had 1,000. Upfluence made up 9.7% of all creator database platform searches we track, and Roster accounted for 0.65%. - Upfluence was ahead of Roster in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Roster’s share of searches among creator database platforms worldwide moved from 0.25% to 0.65%, and its estimated monthly branded searches moved from 480 to 1K. - Across the 12 months ending September 2026, Upfluence’s share of searches among creator database platforms worldwide moved from 14% to 9.7%, and its estimated monthly branded searches moved from 27.2K to 14.9K. ## Top creator database platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Upfluence was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Roster did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modash | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | HypeAuditor | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | CreatorIQ | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Collabstr | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Upfluence | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Heepsy | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Fohr | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | SocialBook | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | CreatorDB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Roster | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about creator database platforms - Asked ChatGPT "Which creator database should I use?": 1. Modash, 2. HypeAuditor, 3. CreatorIQ, 4. Upfluence - Asked ChatGPT "What are the best creator databases?": 1. Modash, 2. HypeAuditor, 3. Upfluence, 4. Collabstr, 5. CreatorIQ, 6. Heepsy - Asked ChatGPT "What's the best creator database for finding creators?": 1. Modash, 2. HypeAuditor, 3. CreatorIQ, 4. Collabstr - Searched Google, AI Overview "influencer database": 1. Modash, 2. HypeAuditor, 3. Heepsy, 4. Collabstr Not named in any answer: Fohr, SocialBook, CreatorDB and Roster. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creator database platforms worldwide in September 2026? - Estimated monthly branded searches for Roster worldwide rose 108.3% over 12 measured months, from 480 to 1K in September 2026. - Estimated monthly branded searches for Upfluence worldwide fell 45.3% over 12 measured months, from 27.2K to 14.9K in September 2026. ## Month by month | Month | Roster estimated searches | Roster Share of Search | Roster rank | Upfluence estimated searches | Upfluence Share of Search | Upfluence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 0.25% | 10 | 27.2K | 14% | 4 | | Nov 2025 | 390 | 0.22% | 10 | 27.2K | 15.6% | 3 | | Dec 2025 | 480 | 0.31% | 10 | 22.4K | 14.3% | 4 | | Jan 2026 | 590 | 0.3% | 10 | 27.7K | 13.9% | 4 | | Feb 2026 | 590 | 0.31% | 10 | 28.1K | 14.8% | 4 | | Mar 2026 | 1K | 0.5% | 10 | 28.1K | 14% | 4 | | Apr 2026 | 720 | 0.35% | 10 | 31.5K | 15.5% | 4 | | May 2026 | 590 | 0.32% | 10 | 19.4K | 10.6% | 4 | | Jun 2026 | 480 | 0.31% | 10 | 18.2K | 11.8% | 4 | | Jul 2026 | 590 | 0.35% | 10 | 18.2K | 10.7% | 4 | | Aug 2026 | 1K | 0.63% | 10 | 15.1K | 9.5% | 5 | | Sep 2026 | 1K | 0.65% | 10 | 14.9K | 9.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Roster’s and Upfluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Roster**: Measured on the search term “roster creator”. - **Upfluence**: Measured on the search terms “upfluence” and “upfluence influencer marketing”, summed into one figure. - [Roster profile](/demand/global-en/brands/roster-creator) - [Upfluence profile](/demand/global-en/brands/upfluence) - [All creator database platforms worldwide](/demand/global-en/categories/creator-database-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Roster or Upfluence more popular in search? In September 2026, Upfluence had more branded searches than Roster among creator database platforms worldwide. Upfluence had about 14,900 branded searches, while Roster had 1,000. Upfluence made up 9.7% of all creator database platform searches we track, and Roster accounted for 0.65%. ## Cite this page Brandwave. "Roster vs Upfluence: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/roster-creator-vs-upfluence This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/roster-creator-vs-upfluence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.