---
title: "Roster vs SocialBook: Which is more popular by branded search?"
description: "Which is more popular in search, Roster or SocialBook? Compare estimated monthly branded-search demand and Share of Search inside the Creator database platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/roster-creator-vs-socialbook"
publisher: "Brandwave"
---

# Roster vs SocialBook: Which is more popular by branded search?

Which is more popular in search, Roster or SocialBook? Compare estimated monthly branded-search demand and Share of Search inside the Creator database platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Roster and SocialBook
- **Competitive set**: Creator database platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Roster Share of Search**: 5.6%
- **SocialBook Share of Search**: 16.3%

## Which is more popular in search, Roster or SocialBook?

- In August 2026, SocialBook had more branded searches than Roster among creator database platforms worldwide. SocialBook was estimated to have 2.9K branded searches compared to Roster’s 1K, and held a 16.3% Share of Search versus Roster’s 5.6%.
- SocialBook was ahead of Roster in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Roster’s estimated Share of Search among creator database platforms worldwide moved from 2% to 5.6%, and its estimated monthly branded searches moved from 480 to 1K.
- Across the 11 months ending August 2026, SocialBook’s estimated Share of Search among creator database platforms worldwide moved from 18.6% to 16.3%, and its estimated monthly branded searches moved from 4.4K to 2.9K.

## How did search popularity change for creator database platforms worldwide in August 2026?

- In August 2026, Roster gained estimated Share of Search among creator database platforms worldwide, from 3.5% to 5.6%.
- In August 2026, SocialBook lost estimated Share of Search among creator database platforms worldwide, from 17% to 16.3%.

## Month by month

| Month | Roster estimated searches | Roster Share of Search | Roster rank | SocialBook estimated searches | SocialBook Share of Search | SocialBook rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 480 | 2% | 5 | 4.4K | 18.6% | 3 |
| Nov 2025 | 390 | 2% | 5 | 4.4K | 22.8% | 2 |
| Dec 2025 | 480 | 2.6% | 5 | 4.4K | 24.1% | 3 |
| Jan 2026 | 590 | 2.8% | 5 | 4.4K | 20.7% | 3 |
| Feb 2026 | 590 | 3% | 5 | 2.9K | 14.7% | 3 |
| Mar 2026 | 1K | 4.7% | 5 | 2.9K | 13.6% | 3 |
| Apr 2026 | 720 | 3.5% | 5 | 3.6K | 17.5% | 3 |
| May 2026 | 590 | 3.3% | 5 | 2.9K | 16.1% | 3 |
| Jun 2026 | 480 | 2.9% | 5 | 2.9K | 17.4% | 3 |
| Jul 2026 | 590 | 3.5% | 5 | 2.9K | 17% | 3 |
| Aug 2026 | 1K | 5.6% | 5 | 2.9K | 16.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Roster’s and SocialBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Roster**: Measured on the search term “roster creator”.
- **SocialBook**: Measured on the search term “socialbook”.

- [Roster profile](/demand/global-en/brands/roster-creator)
- [SocialBook profile](/demand/global-en/brands/socialbook)
- [All creator database platforms worldwide](/demand/global-en/categories/creator-database-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Roster or SocialBook?

In August 2026, SocialBook had more branded searches than Roster among creator database platforms worldwide. SocialBook was estimated to have 2.9K branded searches compared to Roster’s 1K, and held a 16.3% Share of Search versus Roster’s 5.6%.

## Cite this page

Brandwave. "Roster vs SocialBook: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/roster-creator-vs-socialbook

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/roster-creator-vs-socialbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.