--- title: "Rootly vs xMatters: Which is searched more?" description: "Is Rootly or xMatters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Alerting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/rootly-vs-xmatters" publisher: "Brandwave" --- # Rootly vs xMatters: Which is searched more? Is Rootly or xMatters more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Alerting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rootly and xMatters - **Competitive set**: Alerting platforms - **Market**: Global - **Month measured**: Sep 2026 - **Rootly Share of Search**: 5.4% - **xMatters Share of Search**: 5.4% ## Is Rootly or xMatters more popular in search? - In September 2026, Rootly and xMatters were level in searches among alerting platforms worldwide, with an estimated 6.6K branded searches each, at 5.4% of the total each. - The lead changed hands once in the 12 months ending September 2026: Rootly took it in February 2026. - Across the 12 months ending September 2026, Rootly’s share of searches among alerting platforms worldwide moved from 5.1% to 5.4%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, xMatters’ share of searches among alerting platforms worldwide moved from 5.1% to 5.4%, and its estimated monthly branded searches held steady at 6.6K. ## Top alerting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rootly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. xMatters did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PagerDuty | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | incident.io | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Grafana IRM | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Opsgenie | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Better Stack | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Rootly | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | AlertOps | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | xMatters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Splunk On-Call | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about alerting platforms - Asked ChatGPT "Which alerting platform should I use?": 1. PagerDuty, 2. incident.io, 3. Grafana IRM, 4. Opsgenie - Asked ChatGPT "What are the best alerting platforms?": 1. PagerDuty, 2. incident.io, 3. Grafana IRM, 4. Better Stack, 5. Rootly - Asked ChatGPT "What's the best alerting platform for a small engineering team?": 1. Better Stack, 2. PagerDuty, 3. incident.io, 4. Grafana IRM - Searched Google, AI Overview "alerting platforms": 1. PagerDuty, 2. Opsgenie, 3. Rootly, 4. AlertOps - Searched Google, AI Overview "on call alerting": 1. PagerDuty, 2. Opsgenie, 3. Grafana IRM Not named in any answer: xMatters and Splunk On-Call. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for alerting platforms worldwide in September 2026? - In September 2026, Rootly lost share of searches among alerting platforms worldwide, from 6.1% to 5.4%. ## Month by month | Month | Rootly estimated searches | Rootly Share of Search | Rootly rank | xMatters estimated searches | xMatters Share of Search | xMatters rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 5.1% | 4 | 6.6K | 5.1% | 5 | | Nov 2025 | 5.4K | 4.4% | 5 | 6.6K | 5.4% | 4 | | Dec 2025 | 5.4K | 5% | 4 | 5.4K | 5% | 5 | | Jan 2026 | 6.6K | 5.9% | 4 | 6.6K | 5.9% | 5 | | Feb 2026 | 6.6K | 5.3% | 4 | 5.4K | 4.3% | 5 | | Mar 2026 | 8.1K | 6.2% | 4 | 6.6K | 5.1% | 5 | | Apr 2026 | 6.6K | 5.3% | 4 | 6.6K | 5.3% | 5 | | May 2026 | 6.6K | 5.3% | 4 | 5.4K | 4.3% | 5 | | Jun 2026 | 6.6K | 5.4% | 4 | 5.4K | 4.4% | 5 | | Jul 2026 | 6.6K | 5.4% | 4 | 5.4K | 4.4% | 5 | | Aug 2026 | 6.6K | 6.1% | 4 | 5.4K | 5% | 5 | | Sep 2026 | 6.6K | 5.4% | 4 | 6.6K | 5.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Rootly’s and xMatters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rootly**: Measured on the search term “rootly”. - **xMatters**: Measured on the search term “xmatters”. - [Rootly profile](/demand/global-en/brands/rootly) - [xMatters profile](/demand/global-en/brands/xmatters) - [All alerting platforms worldwide](/demand/global-en/categories/alerting-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rootly or xMatters more popular in search? In September 2026, Rootly and xMatters were level in searches among alerting platforms worldwide, with an estimated 6.6K branded searches each, at 5.4% of the total each. ## Cite this page Brandwave. "Rootly vs xMatters: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rootly-vs-xmatters This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rootly-vs-xmatters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.