---
title: "Roku vs Tatari: Which is more popular by branded search?"
description: "Which is more popular in search, Roku or Tatari? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/roku-vs-tatari"
publisher: "Brandwave"
---

# Roku vs Tatari: Which is more popular by branded search?

Which is more popular in search, Roku or Tatari? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Roku and Tatari
- **Competitive set**: Connected TV advertising platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Roku Share of Search**: 97.6%
- **Tatari Share of Search**: 0.97%

## Which is more popular in search, Roku or Tatari?

- In August 2026, Roku had more branded searches than Tatari among connected TV advertising platforms worldwide. Roku was estimated to have 1.8M branded searches compared to Tatari’s 18.2K, and held a 97.6% Share of Search versus Tatari’s 0.97%.
- Roku was ahead of Tatari in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Roku’s estimated Share of Search among connected TV advertising platforms worldwide moved from 98.3% to 97.6%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, Tatari’s estimated Share of Search among connected TV advertising platforms worldwide moved from 0.81% to 0.97%, and its estimated monthly branded searches moved from 15K to 18.2K.

## How did search popularity change for connected TV advertising platforms worldwide in August 2026?

- Estimated monthly branded searches for Tatari worldwide rose 21.5% over 11 measured months, from 15K to 18.2K in August 2026.

## Month by month

| Month | Roku estimated searches | Roku Share of Search | Roku rank | Tatari estimated searches | Tatari Share of Search | Tatari rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 98.3% | 1 | 15K | 0.81% | 2 |
| Nov 2025 | 1.8M | 98.4% | 1 | 15K | 0.81% | 2 |
| Dec 2025 | 1.8M | 98.4% | 1 | 15K | 0.8% | 2 |
| Jan 2026 | 1.8M | 98% | 1 | 18.3K | 0.98% | 2 |
| Feb 2026 | 1.5M | 97.4% | 1 | 22.4K | 1.5% | 2 |
| Mar 2026 | 1.8M | 98.1% | 1 | 18.3K | 0.98% | 2 |
| Apr 2026 | 1.5M | 96.9% | 1 | 27.3K | 1.8% | 2 |
| May 2026 | 1.5M | 97.5% | 1 | 18.2K | 1.2% | 2 |
| Jun 2026 | 1.8M | 97.8% | 1 | 18.3K | 0.98% | 2 |
| Jul 2026 | 1.8M | 97.6% | 1 | 18.2K | 0.97% | 3 |
| Aug 2026 | 1.8M | 97.6% | 1 | 18.2K | 0.97% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Roku’s and Tatari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Roku**: Measured on the search term “roku”.
- **Tatari**: Measured on the search terms “tatari”, “tatari tv” and “tatari.tv”, summed into one figure.

- [Roku profile](/demand/global-en/brands/roku)
- [Tatari profile](/demand/global-en/brands/tatari)
- [All connected TV advertising platforms worldwide](/demand/global-en/categories/ctv-ad-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Roku or Tatari?

In August 2026, Roku had more branded searches than Tatari among connected TV advertising platforms worldwide. Roku was estimated to have 1.8M branded searches compared to Tatari’s 18.2K, and held a 97.6% Share of Search versus Tatari’s 0.97%.

## Cite this page

Brandwave. "Roku vs Tatari: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/roku-vs-tatari

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/roku-vs-tatari. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.