---
title: "Roku vs Samsung: Which is searched more?"
description: "Which is more popular in search, Roku or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/roku-vs-samsung"
publisher: "Brandwave"
---

# Roku vs Samsung: Which is searched more?

Which is more popular in search, Roku or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Roku and Samsung
- **Competitive set**: Connected TV advertising platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Roku Share of Search**: 77.4%
- **Samsung Share of Search**: 17.8%

## Which is more popular in search, Roku or Samsung?

- In August 2026, Roku had more branded searches than Samsung among connected TV advertising platforms worldwide. Roku was estimated to have 1.8M branded searches compared to Samsung’s 422K, and held a 77.4% Share of Search versus Samsung’s 17.8%.
- Roku was ahead of Samsung in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Roku’s estimated Share of Search among connected TV advertising platforms worldwide moved from 76.5% to 77.4%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among connected TV advertising platforms worldwide moved from 18.9% to 17.8%, and its estimated monthly branded searches moved from 452K to 422K.

## How did search popularity change for connected TV advertising platforms worldwide in August 2026?

- In August 2026, Samsung gained estimated Share of Search among connected TV advertising platforms worldwide, from 16.2% to 17.8%.
- In August 2026, Roku lost estimated Share of Search among connected TV advertising platforms worldwide, from 79% to 77.4%.

## Month by month

| Month | Roku estimated searches | Roku Share of Search | Roku rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 76.5% | 1 | 452K | 18.9% | 2 |
| Nov 2025 | 1.8M | 76.4% | 1 | 431K | 18% | 2 |
| Dec 2025 | 1.8M | 78.3% | 1 | 397K | 17% | 2 |
| Jan 2026 | 1.8M | 78.3% | 1 | 397K | 17% | 2 |
| Feb 2026 | 1.5M | 76.2% | 1 | 377K | 19.1% | 2 |
| Mar 2026 | 1.8M | 78.9% | 1 | 377K | 16.2% | 2 |
| Apr 2026 | 1.5M | 77.2% | 1 | 352K | 18.1% | 2 |
| May 2026 | 1.5M | 77.2% | 1 | 352K | 18.1% | 2 |
| Jun 2026 | 1.8M | 79.8% | 1 | 352K | 15.3% | 2 |
| Jul 2026 | 1.8M | 79% | 1 | 377K | 16.2% | 2 |
| Aug 2026 | 1.8M | 77.4% | 1 | 422K | 17.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Roku’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Roku**: Measured on the search term “roku”.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.

- [Roku profile](/demand/global-en/brands/roku)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All connected TV advertising platforms worldwide](/demand/global-en/categories/connected-tv-advertising-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Roku or Samsung?

In August 2026, Roku had more branded searches than Samsung among connected TV advertising platforms worldwide. Roku was estimated to have 1.8M branded searches compared to Samsung’s 422K, and held a 77.4% Share of Search versus Samsung’s 17.8%.

## Cite this page

Brandwave. "Roku vs Samsung: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/roku-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/roku-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.