---
title: "RODE vs Ultimate Support: Which is more popular by branded search?"
description: "Which is more popular in search, RODE or Ultimate Support? Compare estimated monthly branded-search demand and Share of Search inside the Microphone stand brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/rode-vs-ultimate-support"
publisher: "Brandwave"
---

# RODE vs Ultimate Support: Which is more popular by branded search?

Which is more popular in search, RODE or Ultimate Support? Compare estimated monthly branded-search demand and Share of Search inside the Microphone stand brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: RODE and Ultimate Support
- **Competitive set**: Microphone stand brands
- **Market**: Global
- **Month measured**: Aug 2026
- **RODE Share of Search**: 0.02%
- **Ultimate Support Share of Search**: 0.07%

## Which is more popular in search, RODE or Ultimate Support?

- In August 2026, Ultimate Support had more branded searches than RODE among microphone stand brands worldwide. Ultimate Support was estimated to have 1.9K branded searches compared to RODE’s 480, and held a 0.07% Share of Search versus RODE’s 0.02%.
- Ultimate Support was ahead of RODE in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, RODE’s estimated Share of Search among microphone stand brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 11 months ending August 2026, Ultimate Support’s estimated Share of Search among microphone stand brands worldwide moved from 0.06% to 0.07%, and its estimated monthly branded searches held steady at 1.9K.

## How did search popularity change for microphone stand brands worldwide in August 2026?

- Estimated monthly branded searches for RODE worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

## Month by month

| Month | RODE estimated searches | RODE Share of Search | RODE rank | Ultimate Support estimated searches | Ultimate Support Share of Search | Ultimate Support rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | 0.02% | 5 | 1.9K | 0.06% | 4 |
| Nov 2025 | 720 | 0.03% | 5 | 1.9K | 0.07% | 4 |
| Dec 2025 | 720 | 0.04% | 5 | 1.9K | 0.1% | 4 |
| Jan 2026 | 880 | 0.04% | 5 | 1.9K | 0.08% | 4 |
| Feb 2026 | 590 | 0.03% | 5 | 1.6K | 0.07% | 4 |
| Mar 2026 | 720 | 0.03% | 5 | 1.9K | 0.07% | 4 |
| Apr 2026 | 590 | 0.02% | 5 | 1.9K | 0.07% | 4 |
| May 2026 | 480 | 0.02% | 5 | 1.9K | 0.07% | 4 |
| Jun 2026 | 480 | 0.02% | 5 | 1.6K | 0.07% | 4 |
| Jul 2026 | 390 | 0.02% | 5 | 1.6K | 0.09% | 4 |
| Aug 2026 | 480 | 0.02% | 5 | 1.9K | 0.07% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using RODE’s and Ultimate Support’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **RODE**: Measured on the search term “rode com”.
- **Ultimate Support**: Measured on the search term “ultimate support”.

- [RODE profile](/demand/global-en/brands/rode)
- [Ultimate Support profile](/demand/global-en/brands/ultimate-support)
- [All microphone stand brands worldwide](/demand/global-en/categories/microphone-stand-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, RODE or Ultimate Support?

In August 2026, Ultimate Support had more branded searches than RODE among microphone stand brands worldwide. Ultimate Support was estimated to have 1.9K branded searches compared to RODE’s 480, and held a 0.07% Share of Search versus RODE’s 0.02%.

## Cite this page

Brandwave. "RODE vs Ultimate Support: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/rode-vs-ultimate-support

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rode-vs-ultimate-support. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.