--- title: "Rock in Rio vs WOMAD: Which is searched more?" description: "Is Rock in Rio or WOMAD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the International music and arts festivals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/rock-in-rio-vs-womad" publisher: "Brandwave" --- # Rock in Rio vs WOMAD: Which is searched more? Is Rock in Rio or WOMAD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the International music and arts festivals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rock in Rio and WOMAD - **Competitive set**: International music and arts festivals - **Market**: Global - **Month measured**: Sep 2026 - **Rock in Rio Share of Search**: 26.6% - **WOMAD Share of Search**: 0.18% ## Is Rock in Rio or WOMAD more popular in search? - In September 2026, Rock in Rio had more branded searches than WOMAD among international music and arts festivals worldwide. Rock in Rio had about 1.2 million branded searches, while WOMAD had 8,100. Rock in Rio made up 26.6% of all international music and arts festival searches we track, and WOMAD accounted for 0.18%. - Rock in Rio was ahead of WOMAD in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rock in Rio’s share of searches among international music and arts festivals worldwide moved from 2.2% to 26.6%, and its estimated monthly branded searches moved from 69.9K to 1.2M. - Across the 12 months ending September 2026, WOMAD’s share of searches among international music and arts festivals worldwide moved from 0.26% to 0.18%, and its estimated monthly branded searches held steady at 8.1K. ## Top international music and arts festivals in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WOMAD was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rock in Rio did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sziget Festival | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | WOMAD | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Glastonbury Festival | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Primavera Sound | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Burning Man | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Fuji Rock Festival | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Roskilde Festival | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Rock in Rio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electric Daisy Carnival | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Coachella | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Lollapalooza | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Tomorrowland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ultra Music Festival | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about international music and arts festivals - Asked ChatGPT "Which international music and arts festival should I book?": 1. Sziget Festival, 2. Primavera Sound, 3. Glastonbury Festival - Asked ChatGPT "What are the best international music and arts festivals?": 1. Glastonbury Festival, 2. Sziget Festival, 3. Burning Man, 4. WOMAD, 5. Primavera Sound, 6. Fuji Rock Festival, 7. Roskilde Festival - Asked ChatGPT "What's the best international music and arts festival for a destination trip?": 1. Sziget Festival, 2. WOMAD, 3. Fuji Rock Festival, 4. Roskilde Festival, 5. Burning Man - Searched Google, AI Overview "international festivals": named none of the brands we track - Searched Google, AI Overview "music and arts festivals": 1. Electric Daisy Carnival, 2. Coachella, 3. Lollapalooza Not named in any answer: Rock in Rio, Tomorrowland and Ultra Music Festival. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for international music and arts festivals worldwide in September 2026? - In September 2026, Rock in Rio overtook Lollapalooza and 3 others to become the leader among international music and arts festivals worldwide, with 26.6% of the searches. ## Month by month | Month | Rock in Rio estimated searches | Rock in Rio Share of Search | Rock in Rio rank | WOMAD estimated searches | WOMAD Share of Search | WOMAD rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 69.9K | 2.2% | 10 | 8.1K | 0.26% | 13 | | Nov 2025 | 216K | 7.6% | 6 | 9.9K | 0.35% | 13 | | Dec 2025 | 316K | 12.5% | 4 | 8.1K | 0.32% | 13 | | Jan 2026 | 179K | 4.6% | 7 | 12.1K | 0.31% | 13 | | Feb 2026 | 260K | 7.9% | 6 | 14.8K | 0.45% | 13 | | Mar 2026 | 268K | 4.7% | 7 | 22.2K | 0.39% | 13 | | Apr 2026 | 267K | 2% | 6 | 9.9K | 0.08% | 13 | | May 2026 | 393K | 8.3% | 4 | 14.8K | 0.31% | 13 | | Jun 2026 | 848K | 20.2% | 1 | 12.1K | 0.29% | 13 | | Jul 2026 | 174K | 4.3% | 9 | 27.1K | 0.67% | 13 | | Aug 2026 | 374K | 9.7% | 5 | 8.1K | 0.21% | 13 | | Sep 2026 | 1.2M | 26.6% | 1 | 8.1K | 0.18% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Rock in Rio’s and WOMAD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rock in Rio**: Measured on the search terms “rock in rio”, “rock in rio brasil”, “rock in rio brazil”, “rock in rio lisboa”, “rock in rio lisbon”, “rock in rio portugal” and “rockinrio”, summed into one figure. - **WOMAD**: Measured on the search term “womad”. - [Rock in Rio profile](/demand/global-en/brands/rock-in-rio) - [WOMAD profile](/demand/global-en/brands/womad) - [All international music and arts festivals worldwide](/demand/global-en/categories/international-music-and-arts-festivals): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rock in Rio or WOMAD more popular in search? In September 2026, Rock in Rio had more branded searches than WOMAD among international music and arts festivals worldwide. Rock in Rio had about 1.2 million branded searches, while WOMAD had 8,100. Rock in Rio made up 26.6% of all international music and arts festival searches we track, and WOMAD accounted for 0.18%. ## Cite this page Brandwave. "Rock in Rio vs WOMAD: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/rock-in-rio-vs-womad This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/rock-in-rio-vs-womad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.