---
title: "RoC vs The Ordinary: Which is more popular by branded search?"
description: "Which is more popular in search, RoC or The Ordinary? Compare estimated monthly branded-search demand and Share of Search inside the Retinol serums set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/roc-vs-the-ordinary-skincare"
publisher: "Brandwave"
---

# RoC vs The Ordinary: Which is more popular by branded search?

Which is more popular in search, RoC or The Ordinary? Compare estimated monthly branded-search demand and Share of Search inside the Retinol serums set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: RoC and The Ordinary
- **Competitive set**: Retinol serums
- **Market**: Global
- **Month measured**: Aug 2026
- **RoC Share of Search**: 0.39%
- **The Ordinary Share of Search**: 5.2%

## Which is more popular in search, RoC or The Ordinary?

- In August 2026, The Ordinary had more branded searches than RoC among retinol serums worldwide. The Ordinary was estimated to have 199K branded searches compared to RoC’s 14.8K, and held a 5.2% Share of Search versus RoC’s 0.39%.
- The Ordinary was ahead of RoC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, RoC’s estimated Share of Search among retinol serums worldwide moved from 0.98% to 0.39%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among retinol serums worldwide moved from 6.6% to 5.2%, and its estimated monthly branded searches moved from 225K to 199K.

## How did search popularity change for retinol serums worldwide in August 2026?

- Estimated monthly branded searches for RoC worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.
- Estimated monthly branded searches for The Ordinary worldwide fell 11.6% over 11 measured months, from 225K to 199K in August 2026.

## Month by month

| Month | RoC estimated searches | RoC Share of Search | RoC rank | The Ordinary estimated searches | The Ordinary Share of Search | The Ordinary rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 0.98% | 6 | 225K | 6.6% | 5 |
| Nov 2025 | 27.1K | 0.64% | 6 | 286K | 6.8% | 5 |
| Dec 2025 | 22.2K | 0.58% | 6 | 257K | 6.7% | 5 |
| Jan 2026 | 22.2K | 0.57% | 6 | 259K | 6.6% | 5 |
| Feb 2026 | 27.1K | 0.72% | 6 | 232K | 6.1% | 5 |
| Mar 2026 | 33.1K | 0.73% | 6 | 279K | 6.2% | 5 |
| Apr 2026 | 27.1K | 0.61% | 6 | 271K | 6.2% | 5 |
| May 2026 | 18.1K | 0.42% | 6 | 232K | 5.4% | 5 |
| Jun 2026 | 18.1K | 0.5% | 6 | 209K | 5.7% | 5 |
| Jul 2026 | 22.2K | 0.6% | 6 | 205K | 5.5% | 5 |
| Aug 2026 | 14.8K | 0.39% | 6 | 199K | 5.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using RoC’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **RoC**: Measured on the search term “roc skincare”.
- **The Ordinary**: Measured on the search terms “serum the ordinary”, “skincare the ordinary”, “the ordinary niacinamide”, “the ordinary retinol” and “theordinary com”, summed into one figure.

- [RoC profile](/demand/global-en/brands/roc)
- [The Ordinary profile](/demand/global-en/brands/the-ordinary-skincare)
- [All retinol serums worldwide](/demand/global-en/categories/retinol-serums): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, RoC or The Ordinary?

In August 2026, The Ordinary had more branded searches than RoC among retinol serums worldwide. The Ordinary was estimated to have 199K branded searches compared to RoC’s 14.8K, and held a 5.2% Share of Search versus RoC’s 0.39%.

## Cite this page

Brandwave. "RoC vs The Ordinary: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/roc-vs-the-ordinary-skincare

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/roc-vs-the-ordinary-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.