--- title: "Roboflow vs Scale AI: Which is searched more?" description: "Is Roboflow or Scale AI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data labelling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/roboflow-vs-scale-ai" publisher: "Brandwave" --- # Roboflow vs Scale AI: Which is searched more? Is Roboflow or Scale AI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data labelling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Roboflow and Scale AI - **Competitive set**: Data labelling platforms - **Market**: Global - **Month measured**: Sep 2026 - **Roboflow Share of Search**: 9.6% - **Scale AI Share of Search**: 9.6% ## Is Roboflow or Scale AI more popular in search? - In September 2026, Roboflow and Scale AI were level in searches among data labelling platforms worldwide, with an estimated 135K branded searches each, at 9.6% of the total each. - Roboflow was ahead of Scale AI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Roboflow’s share of searches among data labelling platforms worldwide moved from 9.8% to 9.6%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, Scale AI’s share of searches among data labelling platforms worldwide moved from 9.8% to 9.6%, and its estimated monthly branded searches moved from 165K to 135K. ## Top data labelling platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Roboflow was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Scale AI was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Roboflow was listed before Scale AI in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Label Studio | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Labelbox | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | CVAT | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | SuperAnnotate | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Encord | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Roboflow | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Scale AI | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Appen | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Snorkel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data labelling platforms - Asked ChatGPT "Which data labelling platform should I use?": 1. Label Studio, 2. CVAT, 3. Labelbox, 4. Roboflow - Asked ChatGPT "What are the best data labelling platforms?": 1. Labelbox, 2. Encord, 3. SuperAnnotate, 4. Scale AI, 5. Label Studio, 6. CVAT, 7. Roboflow - Asked ChatGPT "What's the best data labelling platform for training data?": 1. Label Studio, 2. Labelbox, 3. Scale AI, 4. Encord, 5. CVAT - Searched Google, AI Overview "data labelling platforms": 1. Label Studio, 2. CVAT, 3. Labelbox, 4. Roboflow, 5. Appen - Searched Google, AI Overview "data annotation tools": 1. Label Studio, 2. CVAT, 3. SuperAnnotate, 4. Roboflow, 5. Labelbox Not named in any answer: Snorkel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data labelling platforms worldwide in September 2026? - In September 2026, Scale AI gained share of searches among data labelling platforms worldwide, from 8% to 9.6%. - Estimated monthly branded searches for Roboflow worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | Roboflow estimated searches | Roboflow Share of Search | Roboflow rank | Scale AI estimated searches | Scale AI Share of Search | Scale AI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 9.8% | 2 | 165K | 9.8% | 3 | | Nov 2025 | 165K | 10% | 2 | 135K | 8.2% | 3 | | Dec 2025 | 165K | 11.6% | 2 | 135K | 9.5% | 3 | | Jan 2026 | 165K | 10% | 2 | 135K | 8.2% | 3 | | Feb 2026 | 165K | 11.7% | 2 | 110K | 7.8% | 3 | | Mar 2026 | 165K | 9.9% | 2 | 135K | 8.1% | 3 | | Apr 2026 | 201K | 11.8% | 2 | 135K | 7.9% | 3 | | May 2026 | 165K | 9.8% | 2 | 165K | 9.8% | 3 | | Jun 2026 | 165K | 11.5% | 2 | 135K | 9.4% | 3 | | Jul 2026 | 135K | 9.7% | 2 | 110K | 7.9% | 3 | | Aug 2026 | 135K | 9.8% | 2 | 110K | 8% | 3 | | Sep 2026 | 135K | 9.6% | 2 | 135K | 9.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Roboflow’s and Scale AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Roboflow**: Measured on the search term “roboflow”. - **Scale AI**: Measured on the search term “scale ai”. - [Roboflow profile](/demand/global-en/brands/roboflow) - [Scale AI profile](/demand/global-en/brands/scale-ai) - [All data labelling platforms worldwide](/demand/global-en/categories/data-labelling-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Roboflow or Scale AI more popular in search? In September 2026, Roboflow and Scale AI were level in searches among data labelling platforms worldwide, with an estimated 135K branded searches each, at 9.6% of the total each. ## Cite this page Brandwave. "Roboflow vs Scale AI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/roboflow-vs-scale-ai This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/roboflow-vs-scale-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.