---
title: "Roblox vs Xbox Game Pass: Which is searched more?"
description: "Which is more popular in search, Roblox or Xbox Game Pass? Compare estimated monthly branded-search demand and Share of Search inside the Online game platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/roblox-vs-xbox-game-pass"
publisher: "Brandwave"
---

# Roblox vs Xbox Game Pass: Which is searched more?

Which is more popular in search, Roblox or Xbox Game Pass? Compare estimated monthly branded-search demand and Share of Search inside the Online game platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Roblox and Xbox Game Pass
- **Competitive set**: Online game platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Roblox Share of Search**: 68.9%
- **Xbox Game Pass Share of Search**: 1.2%

## Which is more popular in search, Roblox or Xbox Game Pass?

- In September 2026, Roblox had more branded searches than Xbox Game Pass among online game platforms worldwide. Roblox was estimated to have 83.1M branded searches compared to Xbox Game Pass’ 1.5M, and held a 68.9% Share of Search versus Xbox Game Pass’ 1.2%.
- Roblox was ahead of Xbox Game Pass in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Roblox’s estimated Share of Search among online game platforms worldwide moved from 70.5% to 68.9%, and its estimated monthly branded searches moved from 101M to 83.1M.
- Across the 12 months ending September 2026, Xbox Game Pass’ estimated Share of Search among online game platforms worldwide moved from 2.3% to 1.2%, and its estimated monthly branded searches moved from 3.4M to 1.5M.

## How did search popularity change for online game platforms worldwide in September 2026?

- In September 2026, Roblox gained estimated Share of Search among online game platforms worldwide, from 63.3% to 68.9%.
- Estimated monthly branded searches for Xbox Game Pass worldwide fell 55.2% over 12 measured months, from 3.4M to 1.5M in September 2026.

## Month by month

| Month | Roblox estimated searches | Roblox Share of Search | Roblox rank | Xbox Game Pass estimated searches | Xbox Game Pass Share of Search | Xbox Game Pass rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 101M | 70.5% | 1 | 3.4M | 2.3% | 4 |
| Nov 2025 | 101M | 70.4% | 1 | 1.8M | 1.3% | 5 |
| Dec 2025 | 101M | 55.8% | 1 | 1.8M | 1% | 5 |
| Jan 2026 | 101M | 66.5% | 1 | 1.8M | 1.2% | 5 |
| Feb 2026 | 83.1M | 67.9% | 1 | 1.5M | 1.2% | 5 |
| Mar 2026 | 83.1M | 64.7% | 1 | 1.8M | 1.4% | 5 |
| Apr 2026 | 83.1M | 69.1% | 1 | 1.5M | 1.2% | 5 |
| May 2026 | 83.1M | 67.6% | 1 | 1.8M | 1.5% | 5 |
| Jun 2026 | 83.1M | 68.8% | 1 | 1.2M | 1% | 5 |
| Jul 2026 | 68M | 64.3% | 1 | 1.2M | 1.2% | 5 |
| Aug 2026 | 68M | 63.3% | 1 | 1.2M | 1.1% | 5 |
| Sep 2026 | 83.1M | 68.9% | 1 | 1.5M | 1.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Roblox’s and Xbox Game Pass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Roblox**: Measured on the search term “roblox”.
- **Xbox Game Pass**: Measured on the search term “xbox game pass”.

- [Roblox profile](/demand/global-en/brands/roblox)
- [Xbox Game Pass profile](/demand/global-en/brands/xbox-game-pass)
- [All online game platforms worldwide](/demand/global-en/categories/online-game-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Roblox or Xbox Game Pass?

In September 2026, Roblox had more branded searches than Xbox Game Pass among online game platforms worldwide. Roblox was estimated to have 83.1M branded searches compared to Xbox Game Pass’ 1.5M, and held a 68.9% Share of Search versus Xbox Game Pass’ 1.2%.

## Cite this page

Brandwave. "Roblox vs Xbox Game Pass: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/roblox-vs-xbox-game-pass

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/roblox-vs-xbox-game-pass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.